Speaking on the VideoGamer podcast, Thaddeus Sasser argued that players already invested in other popular shooters at the time wouldn’t have been swayed by Concord as it didn’t bring anything to the table to differentiate it from its genre stablemates.
There’s a switching cost. I’ve already invested in Overwatch, I’ve got 15 skins for Pharah, I’m not going anywhere. As a game developer you’re always worried until the audience has responded.
The truth is that I don’t think anybody can accurately predict this or the game industry would be radically different today. There’s a lot of games that come out that people are like ‘it’s going to do well’ then it flops or people come out and go ‘it’s going to flop’ and it succeeds amazingly. So, I think it’s really hard to tell ahead of time and you’re always worried about that.
I don’t know about you, but when I heard the concept of the game I was like ‘Oh my God I want to go be Storm in a game’, ‘I want to go be Doctor Strange in a game’. I want to be those heroes in the game, that sounds awesome.
Concord launched in late August but failed to connect with mainstream audiences, and was pulled offline by Sony after only a few weeks. The format holder later announced that it would remain offline permanently and that it was closing developer Firewalk Studios. Meanwhile, Marvel Rivals came out on December 6 for PS5, PC, and Xbox Series X/S.
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Source: https://www.psu.com/news/concord-flopped-as-it-didnt-offer-anything-of-unique-value-for-players-says-marvel-rivals-director/
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