Microsoft seeks patent for TV Achievements

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The patent application, which was filed last November and spotted by GamesIndustry International, reads: "Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content.
"To increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.

"By tying the awards and achievements to particular items of video or advertising content, viewers may be encouraged to increase their viewership of the content, thus increasing advertising opportunities."

Achievements could be dished out for watching a single event such as the Super Bowl or viewing an entire series of a show, it adds.

Potential rewards include new avatar items, virtual money for a game, or even physical prizes.

Achievements could also be tied to viewers performing specific Kinect actions while watching content, Microsoft said.

At Tuesday's Xbox One reveal event, Marc Whitten, Microsoft's corporate vice president of Xbox Live, said that a new version of the online service will be "more powerful, more personal and more intelligent".

The new Xbox Live will offer enhanced cloud functionality, improved matchmaking, new social features, background downloads, skill tracking and an expanded achievements system, Microsoft added.

Posted:
Related Forum: Xbox Forum

Source: http://www.computerandvideogames.com/409086/microsoft-seeks-patent-for-tv-achievements/

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"Microsoft seeks patent for TV Achievements" :: Login/Create an Account :: 57 comments

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oohPosted:

This sounds stupid, the rare time I watch TV, I do it to relax, not achieve something. They just need to stick to gaming I have cable to watch TV on.

slapshot101Posted:

This is just a way for them to make more money through ad's and encouraging people to watch certain TV shows, that the production companies pay you to get people to watch their shows. Though the idea of having interactive commercials with the Kinect seems cool but I don't know if I want to be being active late at night while I am trying to watch TV.

GossipPosted:

Xbox should stick to just gaming not all this other crap

ExoticWolfsPosted:

This is cool and neat, but then gamerscore will just be a lot different, i think they should stick to how they have it.

liamcole123Posted:

oXXoKiiNG
-Maatzy-
DrRageface
Skidrow- Micrsoft are stepping away from the gaming part of Xbox and turning it into a new TV subscription which nobody wants !


So when did the new Xbox have nothing to do with gaming. I'm sick and tired of people acting like Xbox One doesn't play games. It does, they're just adding more apps and features to make it more than just a gaming console. It's like having to decide between cake or ice cream, with the Xbox One you get both.

Im thinking exactly the same thing when seeing ppl comment things like this. They focus alot on entertainment like tv and apps, but still.. it's mostly focused on gaming, and it will be great for both :)

I feel the same. everyone is acting like it doesn't even play games.


If it is such a great gaming console then why didn't they show ANY gameplay during the reveal, they concentrated on the TV and browser aspects. With an 8-core CPU running at 1.5GHz then it's quite behind with gaming, especially when AMD released an 8-core at 4.2GHz. If you think about it, the Xbox One won't be as better than the 360 than most people think!

Ted-Posted:

Looks like my Gamerscore will be going up quite alot if I watch TV then

SmurfsPosted:

I'm happy they are adding this. It seems pretty cool.

MykhalPosted:

kinda like viggle

oXXoKiiNGPosted:

-Maatzy-
DrRageface
Skidrow- Micrsoft are stepping away from the gaming part of Xbox and turning it into a new TV subscription which nobody wants !


So when did the new Xbox have nothing to do with gaming. I'm sick and tired of people acting like Xbox One doesn't play games. It does, they're just adding more apps and features to make it more than just a gaming console. It's like having to decide between cake or ice cream, with the Xbox One you get both.

Im thinking exactly the same thing when seeing ppl comment things like this. They focus alot on entertainment like tv and apps, but still.. it's mostly focused on gaming, and it will be great for both :)

I feel the same. everyone is acting like it doesn't even play games.

MatsyPosted:

DrRageface
Skidrow- Micrsoft are stepping away from the gaming part of Xbox and turning it into a new TV subscription which nobody wants !


So when did the new Xbox have nothing to do with gaming. I'm sick and tired of people acting like Xbox One doesn't play games. It does, they're just adding more apps and features to make it more than just a gaming console. It's like having to decide between cake or ice cream, with the Xbox One you get both.

Im thinking exactly the same thing when seeing ppl comment things like this. They focus alot on entertainment like tv and apps, but still.. it's mostly focused on gaming, and it will be great for both :)


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