Microsoft prepared to lower Xbox One price in 2014, says analyst

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Wedbush Morgan analyst Michael Pachter thinks Microsoft is prepared to cut the Xbox One price price in 2014 if sales of the console don't keep pace with the cheaper PS4.

However, following last night's announcement that Microsoft has abandoned its controversial DRM policies for the console, the analyst said he expects Xbox One to sell as many units as PS4, despite its higher price point due to the inclusion of Kinect.

"Microsoft intends to offer a more robust hardware bundle than Sony will offer, and Microsoft is convinced that consumers will ultimately appreciate the value proposition presented by Kinect," Pachter said in a research note.

"Microsoft has not done a particularly good job of communicating the value proposition to consumers, but today's announcement will remove an impediment to the company's ability to get its message across. We are confident that with six months of focused messaging, Microsoft can fully level the playing field with Sony, and we expect the Xbox One to sell as many units as the PS4. If we are wrong, we think that Microsoft is prepared to lower price next year."

Edward Woo, senior research analyst at Ascendiant Capital Markets, told Edge he expects both consoles to sell two million units in 2013, but he also forecast ten million PS4 sales in 2014 compared to just five million Xbox One sales next year.

"I think the consoles are very similar so the $100 price difference will now be very important," he said. "Microsoft will have to explain why the $100 is worth the price. I don't know if they will be successful, though they do seem to have a slight edge with more exclusive software right now."

Woo said of Microsoft's DRM policy reversal: "While this levels things more, I still think Sony, with the $100 price advantage and goodwill from the Microsoft mess, still has the upper hand."

Piers Harding-Rolls, IHS Screen Digest's senior principal analyst and head of games, also told Edge: "We believe price will be the biggest differentiating feature and have slightly adjusted down our Xbox One sales expectation for continental Europe at launch, based on the €100 gap in pricing."

Posted:
Related Forum: Xbox Forum

Source: http://www.computerandvideogames.com/415594/ms-prepared-to-lower-xbox-one-price-in-2014-says-analyst/

Comments

"Microsoft prepared to lower Xbox One price in 2014, says analyst" :: Login/Create an Account :: 118 comments

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slapshot101Posted:

I can't see Microsoft going much lower the $359 on their console and still turn any kind of a profit on the consoles due to the inclusion of the Kinect, if they want to lower the price and become competive they will have to ditch the Kinect.

LevisPosted:

Well thats cool
Probably gonna wait till 2014 though

KatsumiPosted:

They will likely have to do this to compete with the PS4. Sony has sure pulled all their cards on this one

HezPosted:

-WZDH The competition is getting tighter between the two, but IMO only if they lower the price.

As Microsoft have changed the re-used games thing and the connection thingy, after a price drop I can see it becoming very, very close. Just like the PS3 + Xbox 360.


Totally agree there.

gtapro151Posted:

Julianoz1224
RemeAmaze
Oasis
Oasis
Disorts
RemeAmaze
Sorcery
Oasis Kinect 2.0 is obviously more expensive than the first, it all adds up and if people can't see that well then they deserve a shoddy PS4.


Oh great, another stupid fanboy that doesn't understand that NOBODY wants nor need a Kinect Sensor to begin with.


speak for yourself, need ... no, but want ... yes, if it can enhance the user experience then why wouldn't user's want it

kinect sucks, there is nothing you xbox fan boys can say it is butt and has always been butt. experience my As* nothing is fun about having no option but to use a camera.


Need - yes you do otherwise the console won't work, perhaps you're just finding this out now? I can give you plenty of reasons why you're wrong and clearly misinformed, it's okay, I like teaching.

So as you called me 'stupid' and a 'fanboy' if you want to continue this conversation just PM me and I'll be happy to help with any and all questions. After all I wouldn't want to embarrass you in front of TTG.


Also, have fun with your 44 dollar eye toy!


come on the eye toy has lots of wonderful features, how else can i do window cleaning


Hahahaha! what about smoothing wet cement?


the funny part is i have both kinnect and the 44$ eye toy and eye is way more accurate and you can play gun games and stuff with it kinnect is useless nice kid games for kids and family thats about it

Julianoz1224Posted:

RemeAmaze
Oasis
Oasis
Disorts
RemeAmaze
Sorcery
Oasis Kinect 2.0 is obviously more expensive than the first, it all adds up and if people can't see that well then they deserve a shoddy PS4.


Oh great, another stupid fanboy that doesn't understand that NOBODY wants nor need a Kinect Sensor to begin with.


speak for yourself, need ... no, but want ... yes, if it can enhance the user experience then why wouldn't user's want it

kinect sucks, there is nothing you xbox fan boys can say it is butt and has always been butt. experience my As* nothing is fun about having no option but to use a camera.


Need - yes you do otherwise the console won't work, perhaps you're just finding this out now? I can give you plenty of reasons why you're wrong and clearly misinformed, it's okay, I like teaching.

So as you called me 'stupid' and a 'fanboy' if you want to continue this conversation just PM me and I'll be happy to help with any and all questions. After all I wouldn't want to embarrass you in front of TTG.


Also, have fun with your 44 dollar eye toy!


come on the eye toy has lots of wonderful features, how else can i do window cleaning


Hahahaha! what about smoothing wet cement?

RemeAmazePosted:

Oasis
Oasis
Disorts
RemeAmaze
Sorcery
Oasis Kinect 2.0 is obviously more expensive than the first, it all adds up and if people can't see that well then they deserve a shoddy PS4.


Oh great, another stupid fanboy that doesn't understand that NOBODY wants nor need a Kinect Sensor to begin with.


speak for yourself, need ... no, but want ... yes, if it can enhance the user experience then why wouldn't user's want it

kinect sucks, there is nothing you xbox fan boys can say it is butt and has always been butt. experience my As* nothing is fun about having no option but to use a camera.


Need - yes you do otherwise the console won't work, perhaps you're just finding this out now? I can give you plenty of reasons why you're wrong and clearly misinformed, it's okay, I like teaching.

So as you called me 'stupid' and a 'fanboy' if you want to continue this conversation just PM me and I'll be happy to help with any and all questions. After all I wouldn't want to embarrass you in front of TTG.


Also, have fun with your 44 dollar eye toy!


come on the eye toy has lots of wonderful features, how else can i do window cleaning

-WZDHPosted:

The competition is getting tighter between the two, but IMO only if they lower the price.

As Microsoft have changed the re-used games thing and the connection thingy, after a price drop I can see it becoming very, very close. Just like the PS3 + Xbox 360.

OasisPosted:

Oasis
Disorts
RemeAmaze
Sorcery
Oasis Kinect 2.0 is obviously more expensive than the first, it all adds up and if people can't see that well then they deserve a shoddy PS4.


Oh great, another stupid fanboy that doesn't understand that NOBODY wants nor need a Kinect Sensor to begin with.


speak for yourself, need ... no, but want ... yes, if it can enhance the user experience then why wouldn't user's want it

kinect sucks, there is nothing you xbox fan boys can say it is butt and has always been butt. experience my As* nothing is fun about having no option but to use a camera.


Need - yes you do otherwise the console won't work, perhaps you're just finding this out now? I can give you plenty of reasons why you're wrong and clearly misinformed, it's okay, I like teaching.

So as you called me 'stupid' and a 'fanboy' if you want to continue this conversation just PM me and I'll be happy to help with any and all questions. After all I wouldn't want to embarrass you in front of TTG.


Also, have fun with your 44 dollar eye toy!

OasisPosted:

Disorts
RemeAmaze
Sorcery
Oasis Kinect 2.0 is obviously more expensive than the first, it all adds up and if people can't see that well then they deserve a shoddy PS4.


Oh great, another stupid fanboy that doesn't understand that NOBODY wants nor need a Kinect Sensor to begin with.


speak for yourself, need ... no, but want ... yes, if it can enhance the user experience then why wouldn't user's want it

kinect sucks, there is nothing you xbox fan boys can say it is butt and has always been butt. experience my As* nothing is fun about having no option but to use a camera.


Need - yes you do otherwise the console won't work, perhaps you're just finding this out now? I can give you plenty of reasons why you're wrong and clearly misinformed, it's okay, I like teaching.

So as you called me 'stupid' and a 'fanboy' if you want to continue this conversation just PM me and I'll be happy to help with any and all questions. After all I wouldn't want to embarrass you in front of TGG.