Microsoft needs to “win the value argument,” over $499 Xbox One

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Activision Publishing boss Eric Hirshberg isn’t too worried over Xbox One’s $499 price point, but he does feel that the firm needs to prove why it’s worth the price.

Speaking with GI International, Hirshberg said it’s up to Microsoft to “win the value argument,” but for now, the “win goes” to Sony for it’s lower price.

“If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100% always prefer the lower price,” he said. “I think from a first impression standpoint the win goes to Sony, at least as it relates to pricing. Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.

“I feel they have to show why that’s a good thing and why it’s worth the premium and deserves inclusion and why it’s something that gamers are going to come to really value and appreciate.

“It’s going to be a fun battle to watch, but I think they definitely have to win hearts and minds in terms of the value of it.”

Xbox One and PS4 are both due sometime in November.

Posted:
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/06/26/microsoft-needs-to-win-the-value-argument-over-499-xbox-one/

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"Microsoft needs to “win the value argument,” over $499 Xbox One" :: Login/Create an Account :: 77 comments

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NiceModzv7Posted:

I Like Both But , I Think Xbox One WILL Be Better

AlmightyHazardPosted:

I would pick the PS4 over the xbox one

IncrediBowlPosted:

I don't think people understand that the only reason Kinect had shit games was because of the amount of people that bought it. The majority of people that bought it were families, resulting in a bunch of games fit for families. If every person has a Kinect, it makes it worth it for developers to actually make a game that uses Kinect, especially with the improvements in it.
The public also doesn't understand that Microsoft and Sony are most likely already losing money on the consoles. There were people parting out 360s when they came out..

TheBadgersPosted:

I dont want kinnect. I want a $400 xbox one with a headset. If I wanted kinnect I would just play my wii or buy it seperately

GossipPosted:

Most people will choose the PS4 because Xbox is too expensive.

neboPosted:

well... so far, I would go for ps4 http://i.imgur.com/g9Pe4dJ.png

SorceryPosted:

So many people just keep missing the point, yes we all know where the extra $100 comes from, the Kinect. But the issue is that nobody wants or needs Kinect, it's just an extremely expensive gimmick that we're being forced to purchase.

RemeAmazePosted:

HandGunsOnly
-Mark I feel like microsoft pulled an Apple with the Xbox One and failed. Apple overprices everything and yet they still have tons of sales.

Microsoft tried to overprice the Xbox One and it didn't work out that well.


I think you have the complete wrong idea. PS4 and Xbox One have basically the same specs however the Xbox One comes with the latest edition of Kinect. Regardless of you liking the device this will obviously bump up the price, and considering the Kinect just now is just over 100 the new Kinect which is a lot better is obviously going to be worth a lot more. So what your paying for is actually a good price for what you get.

Also the Xbox One and PS4 are selling pretty much at the same rate, about 2500 every minute I believe the figure was. Microsoft did not overprice.


Finally an good comment i was starting to think ttg was a joke now, though it doesn't remove the original moron who clearly once again has no idea

HandGunsOnlyPosted:

-Mark I feel like microsoft pulled an Apple with the Xbox One and failed. Apple overprices everything and yet they still have tons of sales.

Microsoft tried to overprice the Xbox One and it didn't work out that well.


I think you have the complete wrong idea. PS4 and Xbox One have basically the same specs however the Xbox One comes with the latest edition of Kinect. Regardless of you liking the device this will obviously bump up the price, and considering the Kinect just now is just over 100 the new Kinect which is a lot better is obviously going to be worth a lot more. So what your paying for is actually a good price for what you get.

Also the Xbox One and PS4 are selling pretty much at the same rate, about 2500 every minute I believe the figure was. Microsoft did not overprice.

DJMarkyMarkPosted:

I feel like microsoft pulled an Apple with the Xbox One and failed. Apple overprices everything and yet they still have tons of sales.

Microsoft tried to overprice the Xbox One and it didn't work out that well.


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