Lovefilm discontinues game rentals for new customers

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Although Lovefilm hasn't said outright that it's removing game rentals from its list of services, evidence indicates the company looks to be phasing them out. The Amazon subsidiary and UK competitor to Netflix has discontinued offering them to new customers as of June 24, and customers with a non-games subscription cannot switch over to one that would include game rentals. At the moment, the service appears to be limited to existing Lovefilm customers with a specific game rental subscription.

"In order to give the best possible service that we can, we are looking to focus on our strength, which is providing the best selection of film and TV content for our customers, and making it available whenever and wherever you want it," reads a statement on Lovefilm's FAQ page.

Lovefilm is one of the UK's foremost providers of games rentals, so its exit from the ring would leave few premier alternatives for consumers in the country. The news follows what was a torrid first few months of the year for UK games retail. High street outlets HMV and Blockbuster were both forced into buyouts after effectively going bankrupt, hemorrhaging stores and employees as a result.

Posted:
Related Forum: Gaming Discussion

Source: http://www.joystiq.com/2013/07/02/lovefilm-discontinues-game-rentals-for-new-customers/

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"Lovefilm discontinues game rentals for new customers" :: Login/Create an Account :: 65 comments

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SwiftPosted:

I was going to say, what the world is Lovefilm? then I read that its only in the UK...

AlbericiPosted:

ExoticWolfs
-Steam I have never heard of lovefilm.


Yea me either. I think it is a weird name for a business. But ohh well. :P


same...not sure how it made it on the ttg news feed but anyways why have something and shut down a big part?

KatsumiPosted:

ExoticWolfs
-Steam I have never heard of lovefilm.


Yea me either. I think it is a weird name for a business. But ohh well. :P


It doesn't seem like a great name for a business.. Well hopefully Love film does well despite discontinuing game rentals

ExoticWolfsPosted:

-Steam I have never heard of lovefilm.


Yea me either. I think it is a weird name for a business. But ohh well. :P

KatsumiPosted:

ShadowBoltDashie
SwagDaddyYolo
PanicShankzzHD
Gossip
Katsumi I've never heard of love film before.. I don't really like the fact that they are discontinuing game rentals


If youve never heard of it before why would it matter?


LoveFilm is a UK based company so thats why you may have not heard of it.


Oh lol I was confused :P
OT: well that stinks :/


Yeah I didn't know about it either because I don't live in the UK. I searched it up and found out about it but I have a few friends on my Xbox Live friend list from the UK and I don't recall any of them on this. If any of them did use this I'm sure they will be a little irked by it.


I guess it's normal that i haven't heard of it then. I live in Australia and Netflix has only recently come here

AlmightyHazardPosted:

I have never heard of lovefilm.

RuinsPosted:

same vvvv

LWRPosted:

USING LOVE FILM*

LWRPosted:

I'm from the UK and rarely see people using netflix

TaigaAisakaPosted:

SwagDaddyYolo
PanicShankzzHD
Gossip
Katsumi I've never heard of love film before.. I don't really like the fact that they are discontinuing game rentals


If youve never heard of it before why would it matter?


LoveFilm is a UK based company so thats why you may have not heard of it.


Oh lol I was confused :P
OT: well that stinks :/


Yeah I didn't know about it either because I don't live in the UK. I searched it up and found out about it but I have a few friends on my Xbox Live friend list from the UK and I don't recall any of them on this. If any of them did use this I'm sure they will be a little irked by it.


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