Microsoft Responds to Xbox One Petition to bring back DRM

4.7
Xbox One chief product officer Marc Whitten has responded to the recent fan petition asking Microsoft to re-reverse their Xbox One policies. In an interview with IGN, Whitten lamented Microsoft’s back-and-forth messaging since May, admitting that the company still has a lot to work on when it comes to communicating with consumers.

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”

As far as the petition, Whitten believes that kind of response is directly related to Microsoft’s recent ability to communicate its policies.

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

On the subject of the removed Family Sharing feature, we asked Whitten if any kind of road map is in place to restore the ability to share your digital library with family and friends.

“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten said. “A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content. I think you’re going to see us, both with examples like that and with other things, keep pushing on how that’s something great. An example is some of the stuff we’re doing with what we announced around Gold, where other people in the house get the advantages of Gold when I’m a Gold member. You’re going to see us continue to push in those areas.”

Posted:
Related Forum: Xbox Forum

Source: http://uk.ign.com/articles/2013/07/12/microsoft-shame-on-us-for-xbox-one-messaging

Comments

"Microsoft Responds to Xbox One Petition to bring back DRM" :: Login/Create an Account :: 214 comments

If you would like to post a comment please signin to your account or register for an account.

generalhunterPosted:

Anticipate DRM is not the way forward if i was honest


Digital is the way forward people are going to have to get over DRM

IntPosted:

DRM is not the way forward if i was honest

ImprovePosted:

Who the f*ck seriously wants this back?

beats91Posted:

DRM sucks

RuinsPosted:

Jibbers i hope they dont put that drm back on


they will not put the DRM back on

MykhalPosted:

i hope they dont put that drm back on

BruhPosted:

Thuztle
Thuztle
Bruh
Thuztle DRM was really brought about to stop things like making illegal copies of whatever you buy. But microsoft is trying to abuse DRM to restrict you even more,i.e. Only being able to trade with one friend, losing your license, and other things. If that is what people really want to fight for then let them.


You do know that there is already DRM on games on demand games please tell me also how are they abusing its not trading its GIVING a game to a friend other wise you could buy a game and give it to everyone which they are trying to stop. LMAO at losing license you have no idea what you are talking about do you?
also you are able to have 10 friends to share games with.

Ohh i should also mention DRM is on arcade games too ya know, you have two license one for your xbox and one for your account your account can play anygame you download on any xbox as long as you are online and the xbox anyone can play on your xbox and play as long as your LICENSE is on the xbox so what are you trying to prove guy?


*Correction you can share with 10 people on the same xbox. So check your facts before you give a game to a friend and not be able to get it back.*


Also if you read the description i posted about DRM and still posted with your irrelevance, then you deserve anything microsoft gives you. Happy Gaming!


But that is a totally different thing yes you can share games with friends and family Im talking about you physically buying a disc and letting your friend install it and play it

I dont know why people are being so hard on this subject it will eventually happen to all game consoles why fight it ?
PC users already have this so its not new

ThuztlePosted:

Thuztle
Bruh
Thuztle DRM was really brought about to stop things like making illegal copies of whatever you buy. But microsoft is trying to abuse DRM to restrict you even more,i.e. Only being able to trade with one friend, losing your license, and other things. If that is what people really want to fight for then let them.


You do know that there is already DRM on games on demand games please tell me also how are they abusing its not trading its GIVING a game to a friend other wise you could buy a game and give it to everyone which they are trying to stop. LMAO at losing license you have no idea what you are talking about do you?
also you are able to have 10 friends to share games with.

Ohh i should also mention DRM is on arcade games too ya know, you have two license one for your xbox and one for your account your account can play anygame you download on any xbox as long as you are online and the xbox anyone can play on your xbox and play as long as your LICENSE is on the xbox so what are you trying to prove guy?


*Correction you can share with 10 people on the same xbox. So check your facts before you give a game to a friend and not be able to get it back.*


Also if you read the description i posted about DRM and still posted with your irrelevance, then you deserve anything microsoft gives you. Happy Gaming!

ThuztlePosted:

Bruh
Thuztle DRM was really brought about to stop things like making illegal copies of whatever you buy. But microsoft is trying to abuse DRM to restrict you even more,i.e. Only being able to trade with one friend, losing your license, and other things. If that is what people really want to fight for then let them.


You do know that there is already DRM on games on demand games please tell me also how are they abusing its not trading its GIVING a game to a friend other wise you could buy a game and give it to everyone which they are trying to stop. LMAO at losing license you have no idea what you are talking about do you?
also you are able to have 10 friends to share games with.

Ohh i should also mention DRM is on arcade games too ya know, you have two license one for your xbox and one for your account your account can play anygame you download on any xbox as long as you are online and the xbox anyone can play on your xbox and play as long as your LICENSE is on the xbox so what are you trying to prove guy?


*Correction you can share with 10 people on the same xbox. So check your facts before you give a game to a friend and not be able to get it back.*

YinPosted:

Bruh
Yin
liamcole123 How is this milking your money? It's the exact same system that Steam uses but with more flexibility, if millions of PC gamers don't have a problem with this then I'm sure a few uneducated folk on Xbox can live with it! Seriously research what the DRM brings with it!


Being the educated person that I am, I see it being a problem being like Steam. You don't actually own your games with Steam. You paid for the right to play it, but not the game itself. That means that they can cancel your subscription and delete/ban your account at anytime. You will lose your games that you paid for, and there will be nothing legally you can do. In my eyes, that is a problem. Until they make some laws that protect the consumer from things like this, I will never be behind the DRM or strictly digital sales. This is why physical copies are the smarter way at the moment. We need laws that protect consumers, then we can move forward with being all digital.


They wont just ban you or delete your account for just any reason you would have to be modding or doing something getting banned for and if the licensing is like it is now then the games will still work on that console btw how would they "delete" your account ? one more thing is I guess you dont download arcade games and GoD games cause you dont own them? no because you can play them now and in the future


I do buy arcade games. I don't buy many, but I do at times if they are good enough. It's the only form they come in and they are not big games and cheap. I do not buy games on demand though. With arcade games, I know what I am getting in. It's why my purchases are pretty rare. I meant delete your account off of their servers. Even if I get banned (even though I do nothing wrong and had my account for 8 years), I shouldn't ever lose my games. I paid for them. Since the DRM policies are no more, I can forever use my physical copies since that specific disk won't be tied to my account if they decide to ban it or whatever they decide to do for any reason. I like to be cautious since there are no concrete laws protecting consumers at the moment. That is my main argument. Put laws in place, then we will be more ready to do this. We will still have arguments about offline users though. That will be an argument for a long time it seems.