Xbox One needs simultaneous Japan launch to be successful

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Dynasty Warriors director and industry veteran Atsushi Miyauchi has told Polygon at PAX Australia that Microsoft needs to launch Xbox One in Japan and North America simultaneously if it is to be successful in the Japanese market.

Speaking with the site Miyauchi said, “I think Microsoft gave up promoting and presenting the Xbox 360 in Japan, it didn’t keep the momentum there. And if they can release the Xbox One as close as possible to [the] North American release date, I think that would make a really big difference this time around.”

Miyauchi also shed light on an apparent lack of communication between Microsoft and Japanese studios regarding Xbox One’s technical capabilities.

“Not a lot of information has come to the Japanese game developers. So I think at this point now we don’t have much information until they make an official presentation to us; then [developers] would understand what they will be able to do.”

He’s also of the belief that the Xbox 360 was not successful in Japan because of brand loyalty to Sony and PS2.

Meanwhile Microsoft believes releasing Xbox One ‘as is’ would be difficult in Japan.

Also, Xbox one will be released in Japan during the second launch wave, and this November in the west.

Posted: Jul 22, 2013 1:31 pm
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/07/22/xbox-one-needs-simultaneous-japan-launch-to-be-successful-says-dynasty-warriors-director/

Comments

slapshot101Posted: Mon. Aug 19, 2013

There is no real chance for Xbox in the Japanese market in the first place, they prefer Sony and Nintendo games. No matter if they release it in the first or second wave it will be a tougher market then the U.S. and U.K.

xxxvrEverPosted: Thu. Aug 08, 2013

Japan likes Nintendo lol or Sony

FYIPosted: Wed. Jul 31, 2013

Japan is a bit strange for only liking the one that comes from their country sounds a bit racist

SheeptacularPosted: Fri. Jul 26, 2013

Japan is really into Sony, so i don't expect the XB1 to do that well there

UG_UnknownPosted: Thu. Jul 25, 2013

Xbox One won't be as successful in Japan :(

CokesPosted: Tue. Jul 23, 2013

ExoticWolfs
MW2-Rush I don't think the Xbox will be as successful as the PS4 on launch day, in japan!

No way it will be. PS4 is more known in Japan and I think people in Japan will buy that, just because they are more familiar with PS in general.

True, people will just go with what's popular.

ExoticWolfsPosted: Tue. Jul 23, 2013

MW2-Rush I don't think the Xbox will be as successful as the PS4 on launch day, in japan!

No way it will be. PS4 is more known in Japan and I think people in Japan will buy that, just because they are more familiar with PS in general.

III_XBOI_IIIPosted: Tue. Jul 23, 2013

-CP
Accel
-Live It's not possible even if they release at the same time. Sony and Nintendo have always been bigger in Japan and that probably won't change. Xbox will always be a lost cause in Japan.

I agree completely with you on that. Not only that I Rarely see people from japan playing xbox at all. Though they do make some great games.

Seeing that they're doing a simultaneous launch disproves what you're saying.

No, no it doesn't.

MaggardoPosted: Tue. Jul 23, 2013

I don't think the Xbox will be as successful as the PS4 on launch day, in japan!

LuckyOtterPosted: Tue. Jul 23, 2013

Japan is Sony's home turf. Just look at PS3 sales compared to 360's. America is where Xbox is strongest and they should focus more on sales here. It will most likely be the same with this console generation with MS strong in America and Sony strong in Japan. It's doubtful that will change.

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