5-minute Google outage 40% drop in global website traffic
In Q2 2013, Google reported revenues of $14.1 billion. Doing a bit of division, we can estimate that Google makes about $108,000 in revenue for everyone minute it's actually functioning. Five minutes of being offline cost the company about $545,000 in revenue, assuming that Google gets most of its revenue from the services that went down. For Google, it's not a huge amount of money, but that's roughly what the average American household brings in over the course of a decade.
Additionally, the downtime appears to have caused a global drop in website traffic of 40 percent before spiking back up again once Google was back online, according to GoSquared's analysis. This most likely didn't please website owners who rely on Google to get a decent amount of hits.
It's insane just how much we take Google for granted every day, but we sure do miss it when it's gone. Well, most of us.
Posted:
Related Forum: PC General Forum
Source: http://www.neowin.net/news/googles-5-minute-outage-means-545000-revenue-loss-40-drop-in-global-website-traffic
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Comments
WoobiePosted:
That is insane but that money loss is nothing to them, they make it back 10x faster than they lose it.
AlbericiPosted:
Requirement Wow, lost $545,000 for being down for only 5 minutes. Jeez.
that ant nothing to them
KurumuPosted:
Well shit Google, if you can half a mill in 5 minutes you need to send like 2 minutes worth of revenue my way. I could use some extra money :P
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