EA Sports president Peter Moore recently restated the publisher's commitment to golfer Tiger Woods in a blog post, despite the once pristine athlete's incredibly public fall from grace. Moore reaffirmed that EA's relationship with Woods has always been "rooted in golf" and that the company "didn't form a relationship with him so that he could act as an arm's length endorser." As for Tiger's penchant for prowling, the executive concluded, "Regardless of what's happening in his personal life, and regardless of his decision to take a personal leave from the sport, Tiger Woods is still one of the greatest athletes in history."

EA told Joystiq in early December that it plans to stand by Woods. The sports superstar may be losing other endorsement deals, but as GI.biz notes, EA Sports put convicted rapist and ear connoisseur Mike Tyson on the cover of Bite Fight Night: Round 4, so what's a little philandering between friends and business buddies?

http://www.joystiq.com/2010/01/05/moore-reiterates-ea-sports-commitment-to-tiger-woods/

Posted: Jan 06, 2010 5:27 am