Console war will 'reinvigorate' flagging industry, says Sony

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The next battle for console market share between Sony and Microsoft will help bring a new era of prosperity to the games industry, a PlayStation executive has claimed.

PlayStation America boss Jack Tretton was asked by Fox Business on Wednesday for his views on the US games retail sector contracting for fifteen consecutive months.

"We're talking about the seventh year of a console and I guess if you used a TV analogy, you might say, boy, the re-runs of a show we released seven years ago aren't doing as well as before," he replied.

"The new machine, and the new console war is going to reinvigorate the industry," he added.

Market interest in physical games has waned for several years, following what is considered an all-time industry peak during 2009 and 2010.

Since then, several publishers have become bankrupt (including THQ, Midway and Atari US) along with scores of games studios closing (Leamington Spa based Blitz becoming the most recent).

Major retailers, including GAME, have fallen into administration as debts have mounted, while much of the developer workforce has moved from triple-A games production to the fast-growing mobile and free-to-play markets. It is also commonly said that the flagging games market has led to more conservatism by publishers as profit margins are squeezed.

New consoles, said Tretton, will be the answer to these issues.

"This will be the biggest launch in history, and you are going to see validation that gaming is healthier than it's ever been, and the console is at the top of the entertainment pyramid," he said.

Tretton was also asked to discuss the advantages the PS4 has over its newest rival system, Xbox One. In response, he claimed that Sony is delivering a more powerful machine at $100 less with, he said, the best and most diverse console launch game line-up.
Sony has confirmed a PS4 release date of November 15 in the US and November 29 in Europe. The console will be available in 32 countries this holiday priced at £349 / €399 / $399.

In Japan, the system's launch has been delayed to February 22.

Posted:
Related Forum: PlayStation Forum

Source: http://www.computerandvideogames.com/429166/console-war-will-reinvigorate-flagging-industry-says-sony-boss/

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"Console war will 'reinvigorate' flagging industry, says Sony" :: Login/Create an Account :: 50 comments

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DeAdHiTmAn25Posted:

Aussieguy
Aggie I really dont care. The Xbox One has sold me.


Why do you need to post it in the PS4 news, I doubt anyone cares what console you buy. Even if you are buying the worse console haha.


The worse console my *** , the ps4 has some downsides while the xbox one has some downsides, in my opinion im getting the xbox one becuase i have always been a fan of the xbox. so dont say which one is worse until you have actually played them both

OasisPosted:

Well consoles are only as good as the games available and recently I'd agree that the standard has slipped. I don't think just the fact that a new gen is coming will fix the industry, for that to happen publishers and developers need to pull their finger out.

Dr-PonyfilePosted:

Katsumi
-Amp
Lightyear
JPEG Xbox One will win the console wars, hands down.


Nobody will "win" the console wars, it's something non official & pointless.


Couldn't of said it better. What console you like more is an opinion, not something official or debatable.


Pretty much. Most people buy consoles based on what brand and games they like better. All of this debate is just stupid in my opinion


The Debate over which console is better will never end as there are two companies out there the majority shall I say excluding Nintendo and other small developers of consoles, Sony and Microsoft either way there will be wars until both companies go bust which I for one cannot see happening, As you said others buy whatever brand they have now Brand Loyalists not all but most. Overall they are both fantastic consoles and I am eager to see what both companies have on offer for us all.

KatsumiPosted:

Gossip I love watching people fight over systems, its funny.


I couldn't agree more. I don't see why people feel the need to degrade a system just because they like the other one

-InsanelyAwesome-Posted:

Console wars, create hype for both consoles, and keeps them talked about and in the public domain. People may not like console wars but they are very beneficial to the gaming industry.

FrogPosted:

They're always saying things like this before the consoles are released but it's just things nobody will even notice after the console release!

AussieguyPosted:

Aggie I really dont care. The Xbox One has sold me.


Why do you need to post it in the PS4 news, I doubt anyone cares what console you buy. Even if you are buying the worse console haha.

TitanFallPosted:

To be honest the consoles are exactly the same they will always be exactly the same (might have slightly different views) but yeah they will prob both be awesome.

SwiftPosted:

I really dont care. The Xbox One has sold me.

GossipPosted:

I love watching people fight over systems, its funny.


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