Activision: Call of Duty is Not a Dying Franchise

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Speaking to GameInformer, Activision's CEO of publishing Eric Hirshberg has said the Call of Duty franchise remains strong "long after all the sceptics thought it would start to falter".

In relation to the original Skylanders he commented that the game "was a big risk, we focused on it, we brought all the resources we needed to it, we brought the right creative talent in to make it great and it's paying off."

Hirshberg adds that Activision has "done the same thing over the years with Call of Duty, I would argue better than anyone. We've kept that going long after all the skeptics thought it would start to falter and yet it still gains momentum, it still gains in size and engagement."

He says "a lot of... resources and time and capital" is contributed to the series' development and Call of Duty developers are encouraged to do "a few things exceptionally well."

Referring to Bungie's Destiny, which is being published by Activision, he said:

"We're a company that makes a few bets and when we go we go big, I think that that focused strategy is something that really pays off because it's really hard to make compelling content of this nature that's this deep and this vast, and I like that everybody's focused on doing a few things exceptionally well and getting them right.

"Obviously it starts with creative talent with our development studios, they know how to make great games, but it involves a lot of good work by a lot of different people from a lot of different disciplines to make these things catch fire. Did we sit down and know ahead of time how successful they would all be? No, of course, sometimes it even exceeds your own expectations, but we had confidence they were all winning ideas."

While each Call of Duty has been the biggest game of the year for the last several releases, 2013 will likely be different given the massive success of Grand Theft Auto 5 which generated $1 billion in revenue in three days. Call of Duty: Black Ops was the previous record holder hitting that figure in 15 days.

Activision warned in August that pre-orders for Call of Duty: Ghosts "are well below" those of Black Ops 2. However, GameStop recently announced that Ghosts is "on-track" to be the year's most pre-ordered title. This is likely because the game is being reserved regularly alongside a next-gen console.

Posted:
Related Forum: Call of Duty Forum

Source: http://www.gameranx.com/updates/id/17610/article/activision-call-of-duty-still-growing-in-size-and-engagement/

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"Activision: Call of Duty is Not a Dying Franchise" :: Login/Create an Account :: 125 comments

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World_StarPosted:

-ABR
PawnStars I don't see it dying ever, as long as there are 13 year olds the game will do fine


also do not forget the parents who fail to keep their kids off these games! XD


My father always tried to hide that game from meXD

TywinPosted:

EhGProductionz To me its already dead but thats my opinion. Also in my opinion its like COD has cancer and someone should just put a bullet to its head so that way it stops suffering and gaining money from this so called "support" :p


That is "to you". There is still millions of others playing Call of Duty and there always will be.
Call of duty is grown to be one of the default games you get with a console. The game everyone gets as soon as they get their console is call of duty. As long it is like that, COD will not be dying anytime soon.

MortarPosted:

It is pretty simple in regards to this, as long as there is a gaming community, there will be Call of Duty. The series has been massively profitable over the years, the games are almost like a necessity, if you have a console, you have Call of Duty. End of. I don't see the franchise dying for a long time.

TywinPosted:

This is just like saying Apple is a dying company. The only ones saything this is their haters.

IE: Samsung and Battlefield fanboys.

NeuroPosted:

It gets more players every year, it's far from dying.

Corn_DogPosted:

I don't see it dying ever, as long as there are 13 year olds the game will do fine

Dr-JPosted:

ZENU96 Honestly, COD isn't gonna die for at least another 5 years mabey even more, people just love it too much and they'll keep buying it as long as they make more COD's.


Yeah and I hope it ends soon! Or if it doesn't let it be fresh

Dr-PonyfilePosted:

EhGProductionz To me its already dead but thats my opinion. Also in my opinion its like COD has cancer and someone should just put a bullet to its head so that way it stops suffering and gaining money from this so called "support" :p


Problem is it accounts for a third of Activisons total profits so I cannot see it dying anytime soon not 5 10 or 15 years personally as they will keep remaking the game. Changing small things and expect everyone to pay $100 for another game yet people still buy it baffles me haha.

MultitaskPosted:

ZENU96 Honestly, COD isn't gonna die for at least another 5 years mabey even more, people just love it too much and they'll keep buying it as long as they make more COD's.


that is true kids will keep buying them every year /:

SIKSPosted:

Honestly, COD isn't gonna die for at least another 5 years mabey even more, people just love it too much and they'll keep buying it as long as they make more COD's.


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