PS4 vs Xbox One: the format war is a marathon, not a sprint, says Sony

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Sony’s UK VP and MD Fergal Gara has discussed the nature of the incoming format war between PS4 and Xbox One. He’s called it a marathon, rather than a sprint.

Speaking with Eurogamer, the site posed to Gara that Xbox 360 outsold PS3 in the UK 4:1 since both formats launched, and asked him how Sony looked to gain the lead with PS4.

He replied, “This format war, if you want to call it that, is a marathon, not a sprint. We’re coming out of the blocks in a strong position, but we’re conscious that is no-where close to job done, and we have to continually improve the proposition, proving what PS4 represents.

“We’ve got a bit of history of doing that. To have a 16 month disadvantage and actually get any market share in the current generation, which is a very connected generation where friends get friends, took a lot of hard graft. Winning Europe and winning Japan despite that big disadvantage… globally we might even be ahead. They’re both big numbers with different regional polarisations, but you’re right, we are behind in the UK and that is not acceptable.

“You’ve got to start good and keep on your toes. PS4 is a platform that can and will evolve. It will be great on day one but it will be far better in year two and year three as expectations rise and ideas are generated and these new tools are executed. That’s the way to win. And obviously the gameplay and the core experiences are hugely pivotal to that. They are going to start really strong, but they have to continue to grow and continue to improve.”

When I interviewed Gara last week he said that publishers and developers alike have called PS4 a “dream” to develop for, and he’s hopeful it’s going to take the UK by storm when it launches here on November 29.

Posted: Sep 30, 2013 10:08 am
Related Forum: PlayStation Forum

Source: http://www.vg247.com/2013/09/30/ps4-vs-xbox-one-the-format-war-is-a-marathon-not-a-sprint-says-sony/

Comments

Evo8Posted: Mon. Sep 30, 2013

I only see the PS4 outselling in the start because it is cheaper.

TomorrowLandPosted: Mon. Sep 30, 2013

Dr-Ponyfile
Dragify
Dr-Ponyfile
Dr-J PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

Ooooo I beg to differ. I think the PS4 may stay out ahead for this generation to be honest.

In my opinion I don't think they will. Xbox One will offer soo much more stuff just like on the 360 and more people will start to want more advantages than just gaming in general.

Either way when you looks at the predictions the PS4 seems to be winning. But we all will not know until they release and see how many consoles are sold in the first year or quarter or whatever either way both consoles are a great piece of work and will please millions including myself all the hate over the consoles is pathetic in my opinion and should be stopped but not likely to happen.

There's no such thing as winning. The PS4 is being sold in 3 times as many countries and at a cheaper price. It's pretty much head on with the Xbox One so in my opinion, the Xbox is 'winning'

MentalistPosted: Mon. Sep 30, 2013

I think the sales will be equal all the time, most people stay loyal to their previous brand of console.

Dr-PonyfilePosted: Mon. Sep 30, 2013

Dragify
Dr-Ponyfile
Dr-J PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

Ooooo I beg to differ. I think the PS4 may stay out ahead for this generation to be honest.

In my opinion I don't think they will. Xbox One will offer soo much more stuff just like on the 360 and more people will start to want more advantages than just gaming in general.

Either way when you looks at the predictions the PS4 seems to be winning. But we all will not know until they release and see how many consoles are sold in the first year or quarter or whatever either way both consoles are a great piece of work and will please millions including myself all the hate over the consoles is pathetic in my opinion and should be stopped but not likely to happen.

Aruss94Posted: Mon. Sep 30, 2013

xbox one will surpass ps4 in the future? wanna know why? Microsoft was originally planning on it before. aka always online. the kinect bundle ect ect. but no everyone decided to be 10 year olds and complain. people see the xbox one as an "entertainment console" for movies fitness stuff skype and all that. thats the point. the future is entertainment. they want it easy as possible, as many ways to bring to the table as possible.quote me on that within the next 5 years.

VeraPosted: Mon. Sep 30, 2013

when there is differences they are only minor in my opinion I do not care they both advance every year anyway

PashtunPosted: Mon. Sep 30, 2013

Dr-Ponyfile
Dr-J PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

Ooooo I beg to differ. I think the PS4 may stay out ahead for this generation to be honest.

Yeah it is. The PS4 is already the favorite in recent polls. (Article above this one)

DragifyPosted: Mon. Sep 30, 2013

Dr-Ponyfile
Dr-J PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

Ooooo I beg to differ. I think the PS4 may stay out ahead for this generation to be honest.

In my opinion I don't think they will. Xbox One will offer soo much more stuff just like on the 360 and more people will start to want more advantages than just gaming in general.

Dr-PonyfilePosted: Mon. Sep 30, 2013

Dr-J PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

Ooooo I beg to differ. I think the PS4 may stay out ahead for this generation to be honest.

Dr-JPosted: Mon. Sep 30, 2013

PS4 will sell more at 1st since it's launching in more countries and it's cheaper. But in the end I think xbox one will have more sales considering they're really close right now.

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