Microsoft puts Xbox One in a shark tank in New Zealand

4.7
Call it a cheesy marketing stunt (because it is), but Microsoft has put an Xbox One inside a shark tank in New Zealand to help promote the launch of the upcoming console. Because of New Zealand’s location, it will be the first place on the planet to have the console go on sale and reportedly, the console in the shark tank will be the first one given out.

Now, we aren’t sure how happy we would be if our new console was sitting in massive tank filled with sharks and, more importantly, thousands of gallons of electronic-killing water, but we suspect this console will likely be given away to the first person in line. Besides, who wants a console that has already been opened (if you are paying for it, that is), as part of the fun is ripping open the box to behold the treasures inside.

The console can be viewed if you go to Kelly Tarlton's SEA LIFE Aquarium in Auckland where the console will reside until Nov. 22, when the Xbox One goes on sale.

While it is a cheesy marketing stunt, the promotion has gained attention around the world which, in our book, makes it a huge success.



Posted:
Related Forum: Xbox Forum

Source: http://www.neowin.net/news/microsoft-puts-xbox-one-in-a-shark-tank-frikin-lasers-not-included

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"Microsoft puts Xbox One in a shark tank in New Zealand" :: Login/Create an Account :: 61 comments

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I_Sold_A_FatkidPosted:

sharks are going to be well fed tonight

VPNPosted:

I wonder if some guy broke in just for the Xbox.

IntPosted:

Nice little idea they had though, got to give that to them.

IlIuminatiPosted:

mtn
Cyimking lol so are they not getting the sales they want or ?... Don't know how putting a xbox one in a shark tank will boost sales within a week.


I know, they could just give that box away to a kid in need or some charity fund raiser $1 ticket sale something lmfao.


It's just fueling it. They already have way more than what they want.

NHRAPosted:

Cyimking lol so are they not getting the sales they want or ?... Don't know how putting a xbox one in a shark tank will boost sales within a week.


I know, they could just give that box away to a kid in need or some charity fund raiser $1 ticket sale something lmfao.

Evo8Posted:

DNaDee Good to see Microsoft using their resources wisely. Maybe if they spent all of this money on the console, they wouldn't have such an underpowered box.


Giving the fuel for a petty console war. Very "mature."

AyrPosted:

prumpa
sir_greco
DNaDee Good to see Microsoft using their resources wisely. Maybe if they spent all of this money on the console, they wouldn't have such an underpowered box.


your comment is like me saying..glad your spending your time wisely. maybe if you would get off the computer you would have a better life!


Except he's not trying to sell you his life


But he is spending his time online trying to be funny.

CraigPosted:

I'm feeling like that shark. Not really bothered and it's quite annoying...

prumpaPosted:

sir_greco
DNaDee Good to see Microsoft using their resources wisely. Maybe if they spent all of this money on the console, they wouldn't have such an underpowered box.


your comment is like me saying..glad your spending your time wisely. maybe if you would get off the computer you would have a better life!


Except he's not trying to sell you his life

DreamsPosted:

still rather have one in a box its more fun opening it and seeing whats inside


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