Pizza Hut Xbox 360 app made over $1 million in first four months
The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.
"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."
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Related Forum: Xbox Forum
Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/
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Comments
HOFPosted:
I would have never thought about ordering a pizza from my xbox XD I'll have to try it! :)
HaloPosted:
Spot This is acutely sad, why did you post this techgame?
It's Xbox news, what's wrong with that? =/
SIKSPosted:
I would have never thought that they could make a serious profit this app. Might try it sometime.
ExoticWolfsPosted:
That is pretty good! I have yet to order a pizza from it, but I might just have to. :D Didn't think that many people would use it.
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