Pizza Hut Xbox 360 app made over $1 million in first four months

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The Pizza Hut app on Xbox 360, which made its debut back in April and allows you to order food from the delivery chain directly through your console, has earned Pizza Hut quite a bit of dough – over $1 million in four months. That's around 166,667 P'Zones or 200,000 orders of breadsticks.

The last notable collision between gaming and Pizza Hut was the implementation of "/pizza" in Everquest 2 back in 2005. When players typed in "/pizza," they'd be taken to Pizza Hut's online ordering page.

"It's been a source of unbelievable growth for us," Pizza Hut PR head Doug Terfehr told Polygon. "Just the explosion of people who wanted to download it, experiment with it, play with it with Kinect. As soon as we did one, everyone was contacting us to do the next [one]." As for bringing a Pizza Hut app to other consoles, Terfehr says conversations are "ongoing."

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2014/01/10/pizza-hut-xbox-360-app-made-over-1-million-in-first-four-months/

Comments

"Pizza Hut Xbox 360 app made over $1 million in first four months" :: Login/Create an Account :: 175 comments

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GubbinsPosted:

That is a lot of pizza! But papa johns is so much better :D

MSXPosted:

is this app just for US? they need a Domino's app

NihilusPosted:

lol I'm guilty of helping them reach this milestone.

AparloPosted:

I never even knew this existed haha shame I prefer dominos to pizza hut

Pummpy1Posted:

$1,000,000 in four months? Didn't even think this app was used :L

neboPosted:

netflix-accounts haha i dont understand why people cant just pick up the phone?


some people just don't want to socialize with the pizza people lol

KatsumiPosted:

I seriously wasn't expecting them to make this much money.. i personally just order Pizza from my PC

EthicsPosted:

haha i dont understand why people cant just pick up the phone?

_-_Posted:

We'll I know what I'm eating tonight

HaloPosted:

It would be great if they accepted PayPal.. ._.