Microsoft recognizes YouTubers as influential but wants rules
4.7
A recent marketing promotion between Microsoft and Machinima has sparked a discussion about the ethics of how YouTubers make a living. Ars Technica has a piece detailing a recent promotion where Microsoft (through Machinima) could pay YouTubers up to $3,750 for a video featuring Xbox One content, with the proviso that the YouTuber could not say "anything negative or disparaging about Machinima, Xbox One or any of its Games in your Campaign Video."
Reaction to the story has been mixed. Product placement is nothing new and some dismiss it as standard marketing practice, while others are raising questions about ethical concerns. Do or should YouTubers have to acknowledge when they are being paid to play or discuss a particular product?
This is actually a scary thing. If you think about it, most YouTube users start out uploading content because they enjoy it. But I think you'll find with many directors, they do start getting bored of it after awhile, but there is always that money factor there for them.
I reckon many directors would take up Microsoft/Machinima on this offer and do it. It would mean we are no longer getting honesty from our favourite YouTubers.
MVPapi Lately I've felt like MS care more for money than customer satisfaction, and Sony are the other way round. It's a shame because I loved a lot of Xbox exclusives
Were did you get that from. They are paying for advertising, just a more creative form they want to try. Playstation advertises, but there not as good, or creative as xbox, or do they have the marketing capability that Microsoft has.
"Microsoft recognizes YouTubers as influential but wants rules" :: Login/Create an Account :: 63 comments