The platform launched as a tiered service in 2011 but was later rolled into a completely free service alongside the Black Ops 2 release in November 2012.
The company explained their logic here in the form of a Elite shutdown FAQ, below is a small excerpt of the linked document.
Call of Duty Elite was designed to work with prior Call of Duty games and has begun winding down support for those titles since late last year, which ends on February 28, 2014.
We've taken all the key learnings and fan feedback to create the Call of Duty app for Call of Duty: Ghosts, which takes some of the best and most popular features of Call of Duty Elite and introduces new elements such as Call of Duty Clan Wars. Download the Call of Duty app now at http://callofduty.com/app, and join in the Call of Duty Clan Wars fun today.
There are no plans to bring Call of Duty Elite back. We encourage fans to download the Call of Duty app for Call of Duty: Ghosts, which allows players to customize their multiplayer character and weapons loadouts on the go, keep track of their Call of Duty: Ghosts stats, and features Call of Duty Clan Wars, where players can compete for cool, exclusive in-game gear.Activision
-Michael
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