According to a developer on the steam subreddit via Valve's private Steamworks community page, it appears developers are now to perform sales anytime. In the past developers have been required to coordinate with Valve in order to set up weekly promotions for their products. Currently all developers need to do is configure their Steamworks page for the title in question to enable discounts for possible customers. Though it was added for developers today it appears that the system is not 100% working as some devs have spoken out publicly that they themselves have experienced error with the feature set.
FYI that Steam Discounts thing might not have fully rolled out yet. When I try to do it, I get a great big ERROR page.
— Dan Marshall (@danthat) February 26, 2014
How do you feel about developers being able to perform sales on the fly?
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