It doesn't sound like Sony's going to jump on the 3D handheld bandwagon right away. SCEA Director of Hardware and Marketing John Koller told IGN that Sony's interest in 3D technology is limited to the PS3 -- you know, the system that can sell Bravias. "Our focus on 3D right now is on the console," Koller said. "There's a tremendous amount of opportunity on PlayStation 3 with 3D. The amount of interest in 3D from the retail side and game publishers is off the charts. We know we have a hit with 3D on PS3, and we're going to concentrate our efforts there."

While that in itself isn't a definitive dismissal of adopting whatever 3D tech is in the Nintendo 3DS for a new PSP model, Koller's followup statement makes clear his skepticism about the competitor's new strategy: "I think it remains to be seen where Nintendo goes with 3D on a portable," he said. "Having been in the portable space for quite awhile, I think it's an interesting move, but one I'd like to see where they go from a demographic standpoint. 8- and 9-year-olds playing 3D is a little bit of a stretch given where some of our research is right now."

Of course, having been in the portable space for quite awhile, Koller must have some suspicion that a new DS could be a massive hit -- as Nintendo handhelds tend to be -- and create a market for 3D handhelds. In the meantime, PSP players looking for a 3D experience have the third-party V-Screen and Solid Eye peripherals at their disposal.

http://www.joystiq.com/2010/03/24/sony-keeping-3d-on-ps3-nintendo-3ds-is-bit-of-a-stretch/

Posted: Mar 25, 2010 4:01 pm