2K's Zelnick: 70% of connected GTA5 players play GTA Online

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Over 70 percent of players fired up Grand Theft Auto 5's multiplayer GTA Online component in the months after the game's initial release, Take-Two CEO Strauss Zelnick told Fox Business in an interview this week.

"Just a few years ago when we put out a product, no matter how big, when we put out a hit we collected our money, we went onto the next," Zelnick said, addressing GTA Online's microtransaction-driven revenue model. "Now what we're finding is we're creating recurrent consumer spending and we have the gift that keeps on giving. I talked about that when we took over Take-Two six years ago. It's nice to see it coming true."

Grand Theft Auto 5 shipped 32.5 million units worldwide as of February, and earned over $1 billion in revenue during its three days at retail. Developer Rockstar Games continues to support GTA Online with frequent content updates, and a new job creation system is set to launch this Friday.

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Related Forum: Grand Theft Auto Forum

Source: http://www.joystiq.com/2014/04/10/2ks-zelnick-70-of-connected-gta5-players-play-gta-online/

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"2K's Zelnick: 70% of connected GTA5 players play GTA Online" :: Login/Create an Account :: 26 comments

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DanimalsPosted:

well yeah what else are you gonna do. single player is so boring

TSNYCPosted:

The multiplayer is really good just a shame it was plagued with so many problems on release.

DeadMousePosted:

AR15 I only ever played this games campaign. I never really got into the multiplayer.


You should play Multiplayer! its amazing!!!!!!

AR15Posted:

I only ever played this games campaign. I never really got into the multiplayer.

ZipsPosted:

Event Yeah they definitely need more online features though.



I agree, i feel like ive done practically everything there is to do..

PrimPosted:

32.5 million, That is almost 10% of the US.

EstablishedGamingPosted:

Yeah but you'll never see heists snm.

AgesPosted:

Well obviously its not like I will keep doing the Campaign over and over again -_-

DanimalsPosted:

They always play online. just like in gtaIV there was nothing better to do than to play online

KixaPosted:

The campaign got really boring after beaten it GTA is fun online most of the time


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