During Microsoft’s quarterly earnings conference call Chief Financial Officer Amy Hood mentioned that ad revenue on Xbox Platforms has increased.

In addition to that, she gave some more information about the engagement of users with the new console and promised better services, especially outside the US:

"Xbox One has sold-in over five million units since launch, and engagement has been high, with users spending nearly five hours per day on their console. We will continue to extend the unique value proposition of the Xbox One, particularly in markets outside the US."

"Xbox 360 exceeded our expectations this quarter, and across the platform, Xbox Live members continue to embrace the service, with transactional revenue growing 17%. We do expect to work through some inventory in Q4."

Posted: Apr 24, 2014 7:03 pm
Related Forum: Xbox Forum

Source: http://www.dualshockers.com/2014/04/24/microsoft-gamers-spend-5-hours-a-day-on-xbox-one-ad-revenue-increased-improvement-promised/