COD: Advanced Warfare pre-orders are 50% behind Ghosts, says analyst

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Activision is one of the biggest video game publishers in the world thanks to a handful of gigantic properties. But as it unleashes its upcoming megahit, its most successful brand of the last 10 years looks like it’s starting to lose its sales luster.

Call of Duty: Advanced Warfare preorders continue to track more than 50 percent behind 2013’s Ghosts, according to Cowen and Company analyst Doug Cruetz. The industry-tracking expert notes that Advanced Warfare is tracking 80 percent behind 2012’s Black Ops II. Call of Duty game regularly generate $1 billion in revenue for Activision, but Ghosts didn’t perform as well as Black Ops II. If Advanced Warfare sells worse than Ghosts, this could signify that the franchise is on a permanent decline.

Of course, it’s important to keep in mind that a poor-performing Call of Duty is still likely going to end the year as one of the industry’s best-selling games. In a note to investors, Sterne Agee analyst Arvind Bhatia says that he expects Advanced Warfare to sell 17 million copies — that’s down 15 percent from Ghosts’ 20 million copies sold.

“We believe that the preorders [for Call of Duty] need to accelerate significantly over the next few weeks,” Cruetz wrote. “Or else the evidence for meaningfully weaker performance by Advanced Warfare vs. Ghosts will, in our opinion, become too strong to rationalize.”

The Cowen analyst notes that Call of Duty’s biggest problem right now is that gamers are still busy playing Destiny. If players don’t switch that game off and start looking toward their next shooter, Advanced Warfare could get off to a sluggish start.

“Call of Duty faces a very competitive slate following its launch on Nov. 4, with Halo, Grand Theft Auto, Assassin’s Creed, Far Cry, and Dragon Age all scheduled for release between the Nov. 11 and Nov. 18,” said Cruetz. “With light competition pre-release and heavy competition post-release, we think a slow start for CoD could be difficult to overcome.”



Posted:
Related Forum: Call of Duty Forum

Source: http://venturebeat.com/2014/09/30/call-of-duty-advanced-warfare-preorders-are-still-sluggish/

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"COD: Advanced Warfare pre-orders are 50% behind Ghosts, says analyst" :: Login/Create an Account :: 93 comments

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XBL-ModdedGamingsPosted:

every cod that comes out from now, will have less pre orders if you ask me

KuraPosted:

With Ghosts being a huge disappointment this doesn't surprise me.

-Arkange85 Not a surprise for me.. CoD isn't that much popular now.. Let's Get a new Cod 4, 5 and MW2. Maybe a HD or remake collection for old school players ;)


Think we would all love to be honest but even it it did happen, it would still probably be full price for each individual one. Plus I think once they do that, it's their last resort before the whole thing dies completely.

_VenoMPosted:

adding features to a concept people are starting to hate does not make the concept better. Call Of Duty will die.

tellPosted:

Hollywood_Undead No surprise.
Ghosts was a let down.
My reason stands not because a different company, but because people thought Ghosts was good but it was trash.
Who knows if this AW will even be good?


No ones knows if it will be a good games or not except the developers because no one has really played it. But from seeing live streams of the game and seeing that there is big maps and very little action, I think it will be a decent game.

1989Posted:

Famous_Energy This is kinda sad. I do think it will pick up after reviews and that come out about the game. The game is different and really looks great.


I agree, everyone thinks because ghosts wasnt that good that now AW will be bad but i doubt it will be.

-Arkange85Posted:

Not a surprise for me.. CoD isn't that much popular now.. Let's Get a new Cod 4, 5 and MW2. Maybe a HD or remake collection for old school players ;)

OrthoPosted:

Yin This game looks amazing. I can only hope the sells pick up after the release, maybe even at Christmas. It's kind of sad that the preorders are that much lower than Ghosts.


once people play it and say it's better than ghosts(dogs) it will sell more

YinPosted:

This game looks amazing. I can only hope the sells pick up after the release, maybe even at Christmas. It's kind of sad that the preorders are that much lower than Ghosts.

RinPosted:

Am I allowed to laugh lol?

DeluxeHazardPosted:

That's because Ghosts ruined the COD franchise. COD has been going downhill for awhile and other games like Destiny and Battlefield are alternatives for the game.


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