Report: Call of Duty retail sales fall for third straight year

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Following yesterday's NPD report, Piper Jaffray analyst Michael Olson points out that retail sales for the Call of Duty series have declined by 27 percent year-over-year.

This is not isolated news, either. The Call of Duty series has posted slumping sales in each of the past three years. While Activision's military shooters manage to sell well compared to other games the franchise is unable to reach the heights it once saw. Call of Duty: Advanced Warfare currently tops the NPD sales chart, but as Games Industry notes, this entry attracted less than half the first month sales of 2011's Call of Duty: Modern Warfare 3.

Earlier this year, analysts at Cowen And Company pointed out that alongside declining sales, the Call of Duty games are also attracting declining pre-orders, with Call of Duty: Advanced Warfare drawing nearly 40 percent fewer retail pre-purchases than its predecessor.

Activision claims that Call of Duty: Advanced Warfare is the highest selling digital launch in console history but Olson does not believe that digital sales (which these analysts are not privy to) can entirely soften the blow of the retail sales slide. "NPD data does not include digital copies or international sales, which, if included, would lessen the year-over-year decline, but we believe this data suggests potential for Q4 revenue upside is now very low," Olson stated.



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Related Forum: Call of Duty Forum

Source: http://www.joystiq.com/2014/12/12/report-call-of-duty-retail-sales-fall-for-third-straight-year/

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"Report: Call of Duty retail sales fall for third straight year" :: Login/Create an Account :: 98 comments

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SimbaXePosted:

Inq I think with this CoD alot of people never got it because they though it would be a fail like Ghosts or because its a totally different CoD.


I like AW. The fast paced game play is fun.

1989Posted:

I think with this CoD alot of people never got it because they though it would be a fail like Ghosts or because its a totally different CoD.

RedactedPosted:

Well this was expected. ghosts was crap and as a result no one bought aw

-GoldCoast-Posted:

It's going to continue falling also, They need to step up there game.

RinPosted:

nastyninja If they didn't try to focus on making the game look so detailed and adding all this futuristic style into CoD maybe people would buy it agian. Man I swear TreyArch better make W@W 2 and not BO3 because that will be the best selling game of all time both for Xbox and Activison!!
You don't realize that they're finally changing since all of the butthurt fans complained about the game being the same every year. But now they're trying something new and now people want them to go back.

nastyninjaPosted:

If they didn't try to focus on making the game look so detailed and adding all this futuristic style into CoD maybe people would buy it agian. Man I swear TreyArch better make W@W 2 and not BO3 because that will be the best selling game of all time both for Xbox and Activison!!

SwiftPosted:

Okay. Yet Im having more fun playing Call of Duty in 3 years.

GaryPosted:

Its obvious that the sales are going to fall year after year, They release the same type of shooter every year and then on top of the original $60 they expect us to buy another $40 worth of DLC.


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