Sony Computer Entertainment CEO Andrew House has warned of potential PS4 shortages in Europe this Christmas.

"If I look at Europe I think it is potentially, for the second year running, going to be quite inventory challenged," the executive told Reuters.

"I'm not going to say you won't be able to find a PlayStation 4," he added. "I think it's going to be kind of hand to mouth in terms of that market."

PS4 launched in the west in November 2013 before releasing in Japan this February. PS4 sales to retailers stood at 13.5 million units by the end of September. Ten million of those had been sold through to consumers by August 12, Sony claims, making the system one of the fastest-selling consoles in history.

Positioning PS4 as a gamer-centric device has played a major role in the console becoming the frontrunner in the current-gen sales race, but attracting more casual adopters may be key to Sony retaining its market lead over the coming years, according to PlayStation UK managing director Fergal Gara.

Posted: Dec 22, 2014 3:51 pm
Related Forum: PlayStation Forum

Source: http://www.computerandvideogames.com/483086/sony-warns-of-potential-ps4-shortages-in-europe/