Tom Syndicate and others were paid $30,000 for positive XboxOne promos
The US Federal Trade Commission has found that Machinima paid a group of YouTubers tens of thousands of dollars to promote the launch of Microsoft’s Xbox One without declaring the videos were the result of a lucrative advertising deal.
As part of the deal the videos had to “showcase Microsoft products in positive light”.
YouTuber Syndicate was paid $30,000 and SkyVsGaming $15,000 as part of the deal. Neither disclosed that Machinima paid them to create and upload their videos.
Machinima then paid more YouTubers a total of $25,000 to create videos that “could not contain anything negative or disparaging regarding Machinima, Xbox One, or any launch title” and “keep confidential at all times all matters relating to [the] agreement.”
The FTC found that the promotions were not independently produced or impartial and labelled them “false and misleading”.
“In numerous instances, [Machinima] has failed to disclose, or disclose adequately, that the individuals who posted the reviews were compensated in connection with their endorsements,” it said.
“This fact would be material to consumers in their purchasing decisions regarding Xbox One and the Launch Titles. The failure to disclose this fact, in light of the representations made, was, and is, a deceptive practice.”
Posted:
Related Forum: Xbox Forum
Source: https://www.vg247.com/2015/09/03/youtubers-paid-for-false-misleading-xbox-one-promo/
Related Articles
Comments
PinkRibbonPosted:
Shoot, Pay me and I will through out some awesome reviews haha, Well Who would turn this down for 30,000 shoot.
Latest Downloads
- 01. My Summer Car: SaveGame (Quest: Failed Drift)(0)
- 02. SnowRunner: SaveGame (all trucks are open) [32.1](1)
- 03. [PS4/EU] Hatsune Miku: Project DIVA Future Tone 100% Trophy Save(2)
- 04. Silent Hill 2 Remake: SaveGame (Motel Jacks, NG+)(0)
- 05. Phasmophobia: SaveGame (XX-2000, $594,965,799, 3 apocalypse skulls + bonus)(2)
- 06. Satisfactory: SaveGame (Observation deck)(1)
- 07. [EU] Sniper Elite 5 - Best Of The Best (CUSA16075)(5)
- 08. Voices Of The Void: SaveGame (All improvements for work + 7 days passed) [0.8.0](1)
- 09. Silent Hill 2 Remake: SaveGame (NG+, ending "Maria")(1)
- 10. Five Nights at Freddy's- Security Breach Save(9)
- 11. Commandos 2 - HD Remaster: SaveGame (All missions are open)(0)
- 12. Black Myth: Wukong - SaveGame (100%, NG++)(3)
- 13. Mindjack save xbox(0)
- 14. mindjack ps3 save(0)
- 15. Lies of P: SaveGame (game completed 6 times, hero level 124)(1)
Latest Tutorials
- 01. PS3 HEN - Audio via a USB headset.(297)
- 02. Stumble Guys | Social Butterfly Achievement(196)
- 03. Last Days of Lazarus Achievement Walkthrough (Xbox/PS)(1,459)
- 04. EDENGATE: The Edge of Life - 100% Trophy/Achievement Guide(1,822)
- 05. Sherlock Holmes Chapter One | Walkthrough | No Commentary(1,461)
- 06. Morbid: The Seven Acolytes | Full Game Walkthrough(2,434)
- 07. Adam Wolfe | Full Game Walkthrough | No Commentary(1,571)
- 08. ALFRED HITCHCOCK: VERTIGO - 100% Walkthrough(1,880)
- 09. SHERLOCK HOLMES THE AWAKENED | Walkthrough | No Commentary(1,330)
- 10. Space Roguelike Adventure | Guide - Cheat Code!(1,528)
- 11. DETECTIVE Stella Porta Case | Trophy & Achievement Guide(1,191)
- 12. Tunic 100% Platinum Walkthrough | Trophy & Achievement Guide(1,818)
- 13. Outbreak: The Nightmare Chronicles Achievement Walkthrough(1,456)
- 14. Full Void 100% - Trophy & Achievement Guide(1,439)
- 15. Outbreak: Lost Hope #Xbox Achievement Walkthrough(2,276)
"Tom Syndicate and others were paid $30,000 for positive XboxOne promos" :: Login/Create an Account :: 78 comments