CEO Bobby Kotick said the acquisition is part of Activision Blizzard’s plan to create “the ESPN of eSports”. A press release that went out yesterday tells us what Activision Blizzard has in store for MLG moving forward.
"MLG will continue to operate MLG.tv, MLG Pro Circuit and GameBattles platforms, and will continue to work with its partners and other publishers across the industry."
Activision Blizzard said this purchase expands its reach across eSports by "adding proven live streaming capabilities and technologies to the Activision Blizzard Media Networks division."
Activision Blizzard speculates that the eSports audience will grow to 300 million by 2017.
MLG co-founder and CEO Sundance DiGiovanni is joining Activision as part of the deal.
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