Activision looking to extend CoD’s recurring revenue models

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In order to get everything a Call of Duty game has to offer, players may soon find themselves spending more than the $60 on the game and $15 on the odd map pack; speaking at the Deutsche Bank Securities Inc. Technology Conference, Activision CFO Thomas Tippl revealed that the publisher is “looking to extend recurring revenue models.” However, instead of monetizing what players currently get for free, Activision sees itself adding “new and innovative service offerings that could give players more choice.”

“What we’re not going to do is take anything away from players that they used to get today for the price they get it for today,” Tippl assures. “I don’t think that would be a good and smart business decision.”

“But I think we have a lot in our pipeline that we believe will provide great value for our players. So I think there’s continued opportunity to expand the player base and to provide them with service offerings and products that can also enhance revenue growth.”

CEO Bobby Kotick agrees: “As long as we keep providing value – whether it’s in services, or new content or things like virtual items… There’s so much we can do to provide value to our customers.”

“They’re willing to pay us for it and I think giving multiple entry points to consumers to figure out how to exactly play the game is something that’s really important to building our audiences.”


http://www.thatvideogameblog.com/2010/09/21/activision-looking-to-extend-cods-recurring-revenue-models-introduce-multiple-entry-points/#more-88552

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"Activision looking to extend CoD’s recurring revenue models" :: Login/Create an Account :: 19 comments

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theartftwPosted:

vegasgamer next thing we are going to have to put a dollar in our xbox to play for an hour before it shuts off..


I lol'd

CheytacModzPosted:

I am getting sick of Activision getting so money hungry. Black Ops will be the last game I buy from them, If I actually buy it....

vegasgamerPosted:

next thing we are going to have to put a dollar in our xbox to play for an hour before it shuts off..

vegasgamerPosted:

I see this becoming more and more popular, sqeezing every cent out of us. The worst part is now that this is becoming a normal aspect in the gaming world other games are only gonna start following along.

HardkoredGamingPosted:

this sucks the game is about to come out and we are already gonna have to buy a map pack

TakeoGFXPosted:

Wow they're that desperate for money. I though MW2 was a rip off, this just takes the piss.

CelticsPosted:

so theyre going the halo route where u have to buy map packs to play certain playlists

-Tstruck-Posted:

Sonicdevron So, soon we get to pay 5 bucks for an extra create-a-class?


if thats is so i will sell black ops or keep 5 classes lol

SonicdevronPosted:

So, soon we get to pay 5 bucks for an extra create-a-class?