Rumor: EA to buy PopCap Games

4.7
It appears that PopCap (Bejeweled, Peggle, Plants vs. Zombies), which has been doing quite well for itself lately, might be bought by giant Electronic Arts in the foreseeable future. Rumor has it that $1 billion (USD) is the price to be paid for the casual games developer.

With a purchase like this, which reaches 13% of the company’s market cap, EA is making it very clear that it will not only invest on casual games as a whole, but own the market regardless of platform. Although, it would be fair to assume the publisher would want a bigger piece of the mobile/tablet market cake first, a department PopCap is clearly able to help with and try to fight off gargantuan hits in the likes of Angry Birds.

A question still to be answered is whether or not ZipZapPlay and 4th & Battery will be included in the deal; quite frankly, for a $1 billion, they better be.

http://www.thatvideogameblog.com/2011/06/23/rumor-ea-to-buy-popcap-games/

Posted:

Comments

"Rumor: EA to buy PopCap Games" :: Login/Create an Account :: 3 comments

If you would like to post a comment please signin to your account or register for an account.

-DynastyPosted:

i like there games hopefully, they wont change that much.

OasisPosted:

Ah PopCap are one of my fav's. 'Casual' games are so fun these days like Plant's vs. Zombies that was a sick game. I hope EA does get PopCap but doesn't ruin it by trying to over work the studio to produce games too fast.

Also....1BILLION DOLLA!?!

Was that just lying around EA? Taking up too much space or something?

MuschelKubus117Posted:

Hopefully they wont get bought buy EA