Rumor: EA to buy PopCap Games
With a purchase like this, which reaches 13% of the company’s market cap, EA is making it very clear that it will not only invest on casual games as a whole, but own the market regardless of platform. Although, it would be fair to assume the publisher would want a bigger piece of the mobile/tablet market cake first, a department PopCap is clearly able to help with and try to fight off gargantuan hits in the likes of Angry Birds.
A question still to be answered is whether or not ZipZapPlay and 4th & Battery will be included in the deal; quite frankly, for a $1 billion, they better be.
http://www.thatvideogameblog.com/2011/06/23/rumor-ea-to-buy-popcap-games/
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OasisPosted:
Ah PopCap are one of my fav's. 'Casual' games are so fun these days like Plant's vs. Zombies that was a sick game. I hope EA does get PopCap but doesn't ruin it by trying to over work the studio to produce games too fast.
Also....1BILLION DOLLA!?!
Was that just lying around EA? Taking up too much space or something?
Also....1BILLION DOLLA!?!
Was that just lying around EA? Taking up too much space or something?
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