This time it’s Wedbush Securities analyst Michael Pachter weighs in on why Call of Duty’s Elite service might cause some players to “defect” to Battlefield 3.
We expect EA’s game (Battlefield 3) to perform exceedingly well, eclipsing the 6.5 million units sold by the last iteration, and think that Activision’s introduction of Call of Duty Elite (its premium subscription service) could cause a small number of loyal Call of Duty players to defect to EA’s game.
Michael Pachter on Elite causing CoD players to defect to BF3
He also thinks that there’s a chance that Modern Warfare 3 could set another entertainment record, yet again. This time toppling Black Ops’ 20 million units sold…but Battlefield 3 might cause Acitvision’s shares to come “under pressure” if it does really well.
While we think that Activision’s 2011 Call of Duty sales have the potential to eclipse last year’s mind-boggling 20 million units, due primarily to the network effect created by the game’s remarkable 17 million weekly active unique online players, we think that the company’s shares may come under pressure when EA’s game is launched, particularly if Battlefield 3 receives a 90+ Metacritic score.
Michael Pachter on CoD's sales and it being affected by BF3
Do you think Pachter’s correct in his analysis? It could just be me, but I suspect Battlefield 3 will sell significantly more than Battlefield: Bad Company 2. Call it a hunch, if you will.
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Source: http://deltagamer.com/9102/pachter-call-of-duty-elite-could-cause-cod-players-to-defect-to-battlefield-3
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