Ubisoft Introducing Online Pass This Year

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Ubisoft will introduce the Uplay Passport this year which will come included with new Ubisoft titles. The online pass is said to be an exact copy of what other publishers are doing to combat the used games market. The pass will cost $9.99 and will unlock online multiplayer features for the game, or other additional content. Ubisoft is launching the program in the coming months, and will be first enacted in Driver: San Francisco.

Ubisoft is just the last in the now long line of publishers that have followed suit to EA's Project $10 Dollar. Currently Electronics Arts, THQ, Sony, Warner Bros., and now Ubisoft games feature this online pass for all pre-owned copies of games to have full functionality.

The short sighted implementation of the online pass may boost the bottom line for the current quarter, but in the long run I think what the corporate decision makers will find is that they are going to ultimately reach less people. Buying and selling used games has been a long running tradition in this industry. One that has afforded many gamers the opportunity and freedom to try new experiences that they wouldn't necesarily feel comfortable purchasing at full price. Taking this out of the game purchaser's arsenal can only have a negative affect on future sales.

http://attackofthefanboy.com/news/ubisoft-introducing-online-pass-this-year/

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"Ubisoft Introducing Online Pass This Year" :: Login/Create an Account :: 23 comments

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AsianTemptationPosted:

EChondo I really don't care, I buy all of my games brand new every time. I hate going to Gamestop and I'm about to buy a game and they ask "Do you want it used?" like I'm a cheap poor person! I buy them BRAND NEW, just like anyone else should!

And don't come to me and say "Well, a lot of people can't afford to spend $60 on a brand new game." Then how can they afford a $100+ system hmmm?

Exactly my point, also I love seeing and smelling that new disc smell! Also I don't like rings on my disc(;


Both your logic and numbers are off.

PantiesPosted:

I really don't care, I buy all of my games brand new every time. I hate going to Gamestop and I'm about to buy a game and they ask "Do you want it used?" like I'm a cheap poor person! I buy them BRAND NEW, just like anyone else should!

And don't come to me and say "Well, a lot of people can't afford to spend $60 on a brand new game." Then how can they afford a $100+ system hmmm?

Exactly my point, also I love seeing and smelling that new disc smell! Also I don't like rings on my disc(;

UnhingedPosted:

ZBrush
pvtpunchu The main reason they do this is to prevent people from pirating the game and playing online. And of course, to make money.


See Ive never understood this, Why dont they just go the same way as PC and give out keys with every game.


That's exactly what they're doing except that it will unlock multiplayer.

BozzleZPosted:

You know what, I wouldn't mind in the slightest if only it activated it for all accounts on the same console!

iTomoPosted:

It's all about money but i think this will just decrease sales as long as activision dont go through with this im fine :)

ZBrushPosted:

pvtpunchu The main reason they do this is to prevent people from pirating the game and playing online. And of course, to make money.


See Ive never understood this, Why dont they just go the same way as PC and give out keys with every game.

HolmesyPosted:

oh god not another company doing this

pvtpunchuPosted:

The main reason they do this is to prevent people from pirating the game and playing online. And of course, to make money.

slaughtercellPosted:

This online pass is kind of dumb if you think of it cause used games cost about $10 less than a new copy... i always buy the new copy of a game over a used copy but all i'm saying is it does not make sense to pay the same for something used

TheHuebosPosted:

i mod every single online pass to get it for free :)
why would i pay more money for the used game i just bought? GEEEEZZZ


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