Speaking to Infinity Ward's Director of Communications and Community Manager, Robert Bowling, at a Call of Duty: Modern Warfare 3 multiplayer event in Sydney we're able to get a little additional insight into the game and, specifically, what makes the development team tick.

On the topic of whether the Infinity Ward or Sledgehammer crews concern themselves much with the competitive corporate bickering higher up the chain the answer is, unsurprisingly, no.

"Not at all, there's no buy in on that sort of stuff," says Bowling. "We don't care about sales numbers, we don't care about competition, we don't care about beating anyone. Our 100 per cent focus is making a game that we're going to love to play, that we're going to be proud of, and that we know that our fans are going to play. To us, we don't care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we've done our job correctly and we will be happy."

Source: http://uk.xbox360.ign.com/articles/119/1195435p1.html

Posted: Sep 20, 2011 2:00 pm