Modern Warfare 3 Dev: "We Don't Care About Sales Numbers"

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Speaking to Infinity Ward's Director of Communications and Community Manager, Robert Bowling, at a Call of Duty: Modern Warfare 3 multiplayer event in Sydney we're able to get a little additional insight into the game and, specifically, what makes the development team tick.

On the topic of whether the Infinity Ward or Sledgehammer crews concern themselves much with the competitive corporate bickering higher up the chain the answer is, unsurprisingly, no.

"Not at all, there's no buy in on that sort of stuff," says Bowling. "We don't care about sales numbers, we don't care about competition, we don't care about beating anyone. Our 100 per cent focus is making a game that we're going to love to play, that we're going to be proud of, and that we know that our fans are going to play. To us, we don't care if there are three people playing it or 30 million people playing it. If there are three people having a great time then we've done our job correctly and we will be happy."

Source: http://uk.xbox360.ign.com/articles/119/1195435p1.html

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"Modern Warfare 3 Dev: "We Don't Care About Sales Numbers"" :: Login/Create an Account :: 18 comments

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DeslGltchPosted:

This gave me quite a few laughs on facebook.

GTXPosted:

HAHAHAHAAHAH this is the dumbest thing ive ever heard in my life lol

Rambo25Posted:

-Sparkie-
3OH3 Nice load of bull **** bowling.... How do you think you get paid every day? By making a game that 3 people love and no one buys? I don't think so. Sales numbers are everything to them and they're just flat out lying right there.

You seem like a greedy piece of ****, This guys are doing what they love to do and thats make an awesome game if you don't believe them, then you must only care about $$$

Look at his how many posts he has then ask that again.

SparkiesPosted:

3OH3 Nice load of bull **** bowling.... How do you think you get paid every day? By making a game that 3 people love and no one buys? I don't think so. Sales numbers are everything to them and they're just flat out lying right there.

You seem like a greedy piece of shit, This guys are doing what they love to do and thats make an awesome game if you don't believe them, then you must only care about $$$

3OH3Posted:

Nice load of bull shit bowling.... How do you think you get paid every day? By making a game that 3 people love and no one buys? I don't think so. Sales numbers are everything to them and they're just flat out lying right there.

TTG-MW3Posted:

This is how a game company should act not slandering other ones there job is to make the game the best they can and fix what they see as problems and that's that. Unlike dice who just keeps saying how bad mw3 will be instead of just making the game.

iPatoboPosted:

xXopticsXx if they dont care about the number of money they make then why do they charge like 1200 microsoft points for each dlc


They don't set the price, Activision do.

outerspawnPosted:

I don't think it should matter what they mean everyone is that if only 3 people loved the game and stayed playing it there saying they still have done there job!! all he wants is to focus on how the game should be he does not care about what people try doing!!

If i was making a game i would not care of about comparing it with people.. Should it even matter what goes on i don't even care about the stupid competition no use to do it if the game battlefield 3 and Modern Warfare 3 fast pace and more realistic thats a different thing in mind..

VoyboyPosted:

if they dont care about the number of money they make then why do they charge like 1200 microsoft points for each dlc

KnucklesTheEchidnaPosted:

i actually believe this, if so many people didn't get upset about modding/hacks they wouldn't fix them, or punish people for using them after they fix them. and yes the developer's should fix glitch's if they are major glitch's that ruin other people's fun.If treyarch were the ones who said the things above, i would totally shoot down this thread with a friendly, ya right you lying Sons of Biotches.

i understand IW and Treyarch SHOULD fix mods because its people using other devices to alter there game.

treyarch bans for use of a glitch, gold gun glitch, unlim lives S&D, etc... even though, its treyarch who messed up and made the glitch's possible, people exploiting the glitch lets them know they need to fix it, and they still feel the need to ban them.

to support my opinion here's an example of how much IW would rather people play there game more and have fun then just buy the game and not care the length of time people have fun.

MW,MW2 you had to play well over 2 games to earn things.(attachments, camo's)
Black Ops(can't say about WAW because i have never played it) Play one game get enough credits to get the exact attachment/gun/camo you want until the next prestige

bottom line, i prefer IW over treyarch any day

and here comes the developer wars.