Microsoft signs up first companies for Kinect-based NUads
The video ads will launch sometime later this fall and will be shown inside several of the streaming media apps that Microsoft offers to Xbox 360 owners via Xbox Live. Microsoft offered some examples of how this new kind of commercial will work. The press release states:
Toyota’s “Reinvented” ad campaign premiered during Super Bowl XLVI, promoting the reinvention of the 2012 Camry. The ad marked Toyota’s return to Super Bowl advertising. Today, Toyota is reinventing that campaign for Xbox LIVE, adding a layer of interactivity enabled by NUads. Toyota asks viewers what they would like to see reinvented. Viewers can then respond using Kinect-powered voice or gesture controls. This gives Toyota valuable feedback it can use for its next campaign.
In a statement, John Lisko, executive communications director at Saatchi & Saatchi LA for Toyota, said:
The creative possibilities of NUads are endless. We can take a 30-second TV spot and customize it for NUads to get an immediate response from Toyota’s customer. It allows customers to participate with our advertising, which is really exciting. The interactivity of NUads is leading the industry and changing the way we’re connecting with our customers.
In May, some of the details about the NUads format were revealed at a technology conference. After that conference was reported in the media, some people registered concerns about how Microsoft would handle privacy issues with these interactive ads. Microsoft later sent out a statement which said in part, "Microsoft has a strong track record of implementing some of the best privacy protection measures in the industry. We place great importance on the privacy of our customers' information and the safety of their experiences."
Posted:
Source: http://www.neowin.net/news/microsoft-signs-up-first-companies-for-kinect-based-nuads
Related Articles
Comments
zColdKilla954zPosted:
YEEEAAAAAAHHHHHHHHHH !!!
Lets all watch commercials for fun guys, whos down?
....
......
.........
And the assholes who said at E3 "We need more social and advertisements for our community, not games because we have to many"....
**** logic
Lets all watch commercials for fun guys, whos down?
....
......
.........
And the assholes who said at E3 "We need more social and advertisements for our community, not games because we have to many"....
**** logic
Latest Downloads
- 01. Euro Truck Simulator 2: SaveGame (6.16% Roads, All DLC) [1.51.1.1s](0)
- 02. My Summer Car: SaveGame (Quest: Failed Drift)(0)
- 03. SnowRunner: SaveGame (all trucks are open) [32.1](2)
- 04. [PS4/EU] Hatsune Miku: Project DIVA Future Tone 100% Trophy Save(4)
- 05. Silent Hill 2 Remake: SaveGame (Motel Jacks, NG+)(1)
- 06. Phasmophobia: SaveGame (XX-2000, $594,965,799, 3 apocalypse skulls + bonus)(2)
- 07. Satisfactory: SaveGame (Observation deck)(1)
- 08. [EU] Sniper Elite 5 - Best Of The Best (CUSA16075)(7)
- 09. Voices Of The Void: SaveGame (All improvements for work + 7 days passed) [0.8.0](1)
- 10. Silent Hill 2 Remake: SaveGame (NG+, ending "Maria")(1)
- 11. Five Nights at Freddy's- Security Breach Save(9)
- 12. Commandos 2 - HD Remaster: SaveGame (All missions are open)(0)
- 13. Black Myth: Wukong - SaveGame (100%, NG++)(4)
- 14. Mindjack save xbox(0)
- 15. mindjack ps3 save(0)
Latest Tutorials
- 01. PS3 HEN - Audio via a USB headset.(311)
- 02. Stumble Guys | Social Butterfly Achievement(201)
- 03. Last Days of Lazarus Achievement Walkthrough (Xbox/PS)(1,462)
- 04. EDENGATE: The Edge of Life - 100% Trophy/Achievement Guide(1,824)
- 05. Sherlock Holmes Chapter One | Walkthrough | No Commentary(1,464)
- 06. Morbid: The Seven Acolytes | Full Game Walkthrough(2,442)
- 07. Adam Wolfe | Full Game Walkthrough | No Commentary(1,575)
- 08. ALFRED HITCHCOCK: VERTIGO - 100% Walkthrough(1,898)
- 09. SHERLOCK HOLMES THE AWAKENED | Walkthrough | No Commentary(1,335)
- 10. Space Roguelike Adventure | Guide - Cheat Code!(1,536)
- 11. DETECTIVE Stella Porta Case | Trophy & Achievement Guide(1,195)
- 12. Tunic 100% Platinum Walkthrough | Trophy & Achievement Guide(1,826)
- 13. Outbreak: The Nightmare Chronicles Achievement Walkthrough(1,465)
- 14. Full Void 100% - Trophy & Achievement Guide(1,445)
- 15. Outbreak: Lost Hope #Xbox Achievement Walkthrough(2,287)
"Microsoft signs up first companies for Kinect-based NUads" :: Login/Create an Account :: 15 comments