Microsoft adds "motion" to their ads with NUads
The NUads first started to make an appearance on a number of Microsoft's streaming video applications last fall in the U.S., U.K., and Canada. These ads featured companies such as Subway and Toyota, who contributed to the list of major companies that Microsoft spoke about. Today, Microsoft has said that roughly 37% of the audience who watched the videos actually engaged with the advertisements when prompted to. Of the 37%, 71% actually cast their vote in the interactive polls and 97% seen their vote included in the final poll results.
What does this mean for Xbox 360 users? You can expect to see even more NUads coming in the future. Microsoft stated, "you can expect more investment from us when it comes to this new ad format and video advertising in general." Despite this statement, they would not reveal the exact numbers or figure of how many more NUads would be coming, nor did it state what new companies would be joining in.
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FoldPosted:
prumpa they make it seem like a good thing for the users. This is going to be a pain in the ass.
Exactly, I am not looking forward to more ads of any kind on any console of mine.
prumpaPosted:
they make it seem like a good thing for the users. This is going to be a pain in the ass.
MortarPosted:
Hehe, it sounds like a quirky idea and will be fun and interesting to start with, but then I am sure people will begin to loose interest.
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