"Typically at the start of a cycle you've seen the pricing raised to, say, $69 for a core piece of software" He said at the Morgan Stanley Technology, Media & Telecom Conference today.
"And then over the life of those it's drifted down to an introduction price of around $59. We haven't yet set pricing on our gen-fours but you'll probably see a similar trend to that during the start of the next cycle" He added.
This comes after Sony Computer Entertainment America CEO - Jack Tretton - indicated that PS4 retail games will cost $60.
He also talked about the possibility of Battlefield 4 on next-gen consoles:
"I'd say between now and E3 you're going to see a lot of stuff from us. We're very excited about Sony's platform. The technical power on the platform is going to allow us to do a substantial amount of things we've never done before.
"I've seen the new Battlefield and it is stunning. It is just amazing what the imagination of the game developers are allowed to do with that much power"
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