Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple

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Microsoft doesn't view Valve as a competitor in the console universe, Microsoft President of Interactive Entertainment Business Don Mattrick said during Microsoft's TechForum. Valve is "doing some innovative stuff," Mattrick says, but when it comes to direct competition, "no."

"The scale of products and things that are being brought to market are probably a little bit richer when I look at Sony, Nintendo, Apple and Google," he says.

Valve boss Gabe Newell recently noted that Apple is the Steam Box's (Image above) biggest threat, since it already controls such a large portion of the market with the App Store.
Nat Brown, the man who gave the original Xbox its name and former Microsoft leader, also sees Apple's potential to own the console game.

"Apple, if it chooses to do so, will simply kill PlayStation, Wii U and Xbox by introducing an open 30 percent-cut app/game ecosystem for Apple TV,"


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"Microsoft: Valve isn't a threat to consoles; everyone is wary of Apple" :: Login/Create an Account :: 208 comments

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SOGPosted:

pooky177 Does no one remember Apple's Pippin? Terrible. One of the worst, if not worst, gaming consoles of all time. I don't think there ready to compete again in the market.


There was a console released once? I never knew that. It must have done a terrible job.

MidtownPosted:

Does no one remember Apple's Pippin? Terrible. One of the worst, if not worst, gaming consoles of all time. I don't think there ready to compete again in the market.

MazurPosted:

Emazing-Lights
Mazur that would be kinda lame if Apple made a console. it would be like $1000 or something and wouldn't even be good. Mac's don't have many games in the first place :|
That's true. I think this will be a product from Apple that will fail.


yeah, but what everybody really needs to be worried about is Apple producing a TV. that would be crazy.

JakesLobbies-Posted:

XxGA3MRxX Apple console? **** that. Probably be paying some expensive ass price for a piece of **** console.


I would have to agree with you, lol.

ZyphrPosted:

XxGA3MRxX Apple console? **** that. Probably be paying some expensive ass price for a piece of **** console.


The price may be a little high considering its Apple...

MobyPosted:

Apple console? **** that. Probably be paying some expensive ass price for a piece of shit console.

Twist-Version-7Posted:

This would maybe be good, but overpriced like hell!

MawderzPosted:

Tuba apple console would suck worse than wii and be overpriced


I think it would be good but yeah, it would be overpriced.

MrSonicB00mPosted:

If apple made a console it would cost 1000 and be under powered. They are more about design then performance...

SOGPosted:

Phyziculz People thinking that Apple's games are exclusive to the Mac, erm look at the iPod, iPhone and iPad...Apple have signed a release form to all sellers to say they pwn 50% of all shares, and copyrights to the app released. So that means, if I make an app called 'Xbox 720' and then Microsoft make a console named that, Apple will be able to sue Microsoft a lot of money for that, and then so would I.


That's pretty wrong if it is right, you shouldn't be able to claim the name of something of another company.


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