EA puts an end to its Online Pass program

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EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

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"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

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AdamuPosted:

thats good

INxURxHEADPosted:

can't say they affected me too much, but they were unnecessary.

MNISKPosted:

This will only be because ioon the new console you can only play the game on one xbox anyway (as you cant play preowned games so it wont work on other xboxes)so there is no need for an online pass

VEVOPosted:

EA making bank off something and deciding to DISCONTINUE it? Something's wrong here. EA is not really known for listening...

MenschPosted:

xXopticsXx
paulpiercefan34 Thank GOD! I might actually buy another EA game, I bought BF3 brand new and used the pass fine, well i sold my xbox and just got another one and when I went to play online with my profile it said that I had to re-enter an online pass code, WTF!? And im not the only one whos had this problem, many have. It's STUPID because ive obviously played online and they have online rankings to prove it. Im glad that its being taken away.


Wow, its people like you who just seem like they don't understand the simplest of things...Did you ever uhh download it again from your download history..some people..some times


This. I can't stand naive people.

VoyboyPosted:

paulpiercefan34 Thank GOD! I might actually buy another EA game, I bought BF3 brand new and used the pass fine, well i sold my xbox and just got another one and when I went to play online with my profile it said that I had to re-enter an online pass code, WTF!? And im not the only one whos had this problem, many have. It's STUPID because ive obviously played online and they have online rankings to prove it. Im glad that its being taken away.


Wow, its people like you who just seem like they don't understand the simplest of things...Did you ever uhh download it again from your download history..some people..some times

wontonPosted:

good i hated those sooo much

NatusVincerePosted:

EA finally did something good.

VANAGONPosted:

Thank GOD! I might actually buy another EA game, I bought BF3 brand new and used the pass fine, well i sold my xbox and just got another one and when I went to play online with my profile it said that I had to re-enter an online pass code, WTF!? And im not the only one whos had this problem, many have. It's STUPID because ive obviously played online and they have online rankings to prove it. Im glad that its being taken away.

LuckyOtterPosted:

OMG YES!!! This had to be the most annoying thing in the world especially when I borrowed a game and couldn't play a multiplayer match to see if I liked it. Or when I bought used games and had to buy the pass afterwards. I honestly can't believe EA did this though due to the fact that they are one of the greediest companies out there but props to them for this change.


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