EA puts an end to its Online Pass program

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EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

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"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

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slapshot101Posted:

Does this mean BattleField 3's servers will open up to people without the online passes? That would be great considering we already pay for Live to play games online.

NasyrPosted:

Its good that they are getting rid of this.

The game = money

Then there is no card or its been used!

Online Pass = more money.

ChiPosted:

Glad to see this.
I remember buying BF3 only
to go to multiplayer and figure out
I needed a pass.

Really was dumb to me, and I won't
miss it.

SynybunPosted:

Cougar Chances are they will replace it with a premium service that costs even more.


They already have a premium system.

CougarPosted:

Chances are they will replace it with a premium service that costs even more.

HeatwavePosted:

I think its good they ended this, i wonder what thy will do next?

PoonPosted:

Treyarched The question is what are they gonna do next? It's EA so there gonna do some more BS just like this or even worse.


hopefully they just go back to normal

SCOPosted:

Monster-Munch
Ampz
aimiami12 I wonder if theyll allow users to play older games without online passes


Hopefully they will, if they take away the entire program I don't see why they wouldn't.


They will most likely.


I cant see them take them out of old games its to much hasstle. They will only do it for the games that havnt yet been released

BradPosted:

Doesn't really make any difference to me tbh, you get a free online pass when you buy the game anyway...

TreyarchedPosted:

The question is what are they gonna do next? It's EA so there gonna do some more BS just like this or even worse.


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