EA puts an end to its Online Pass program

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EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

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"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

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PoonPosted:

2014
Bo2xboxmodder It was a stupid idea in the first place we pay for gold then have to pay more to play a game


EA has always been the money grubbing company


its not money grubbing.. they're just trying to put a stop to ISO modding and Piracy o geuss

2014Posted:

Bo2xboxmodder It was a stupid idea in the first place we pay for gold then have to pay more to play a game


EA has always been the money grubbing company

PoonPosted:

kuneyo
Vlif this was a horrible idea in the first place


I have to agree with you on that one hehe.


yeah If you wanted to borrow a game from a friend or anything... you'd have to pay 800 to go online :/

kuneyoPosted:

Vlif this was a horrible idea in the first place


I have to agree with you on that one hehe.

PoonPosted:

this was a horrible idea in the first place

AdamuPosted:

Ampz
aimiami12 I wonder if theyll allow users to play older games without online passes


Hopefully they will, if they take away the entire program I don't see why they wouldn't.


They will most likely.

VisionaryMGMTPosted:

Bo2xboxmodder It was a stupid idea in the first place we pay for gold then have to pay more to play a game


That's not even why it was there. They wanted to get more money out of used games. If you bought the game new, you got a new online pass. If you bought it new, you had to cough over.. I think it was $10? for a online pass. I never payed for one. Their customer support was usually pretty easy to social engineer.

SiliconPosted:

Finally, I can buy a used EA game that has online features.

Bo2xboxmodderPosted:

It was a stupid idea in the first place we pay for gold then have to pay more to play a game

RequirementPosted:

Imo I thought it was a stupid idea in the first place.


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