EA puts an end to its Online Pass program

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EA has announced it will discontinue its Online Pass program. "Yes, we're discontinuing Online Pass," EA's senior director of corporate communications John Reseburg told GamesBeat in an e-mail. "None of our new EA titles will include that feature."

Reseburg added that "many players didn't respond to the format," despite EA going on record months after instituting Online Passes, reporting it had not seen a "significant" backlash. "We've listened to the feedback and decided to do away with it moving forward."

The Online Pass, a one-time use code required for online play, was first introduced in 2010 with the intent of being exclusive to EA Sports games, though it quickly escalated from there. Online Pass revenue generated between $10-$15 million for EA in its first year alone.

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Related Forum: Xbox Forum

Source: http://www.joystiq.com/2013/05/15/ea-online-pass-ends/#comments

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"EA puts an end to its Online Pass program" :: Login/Create an Account :: 133 comments

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-Karma-Posted:

Jerkingit
TeamArianaGrande Yes No More Buying Them When Getting Pre-Owned Games.


Im on bf3 and i have to buy it wtf


its for games coming out from now on. they are not removing it for games that have it now

Cheating_JokerPosted:

This will get more people to purchase EA games. I know this drove a lot of my friends away from their games.

slapshot101Posted:

I think by doing this they will increase their sales for some games. That's why I didn't get Battlefield 3, so Battlefield 4 is something to look forward to.

GuyNamedBobPosted:

Hallelujah! Seriously it's about time.

GwsPosted:

Little to late EA..

NyanPosted:

FINALLY! I know a lot of people who didn't know about EA online passes, so they would go buy the game used and couldn't play it unless they bought a pass.

EwwwwItsObamaPosted:

Zyphr All these did was cause problems... I'm glad they're getting rid of them.


Im on bf3 it says i have to buy the online pass

ZyphrPosted:

All these did was cause problems... I'm glad they're getting rid of them.

Third_EyePosted:

This is great for people who borrow games or buy used games. If I wanna borrow a game from my friend over the weekend in 2013, I wanna play online without a doubt. Cool that this is finally done with.

EwwwwItsObamaPosted:

TeamArianaGrande Yes No More Buying Them When Getting Pre-Owned Games.


Im on bf3 and i have to buy it wtf


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