Microsoft needs to “win the value argument,” over $499 Xbox One

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Activision Publishing boss Eric Hirshberg isn’t too worried over Xbox One’s $499 price point, but he does feel that the firm needs to prove why it’s worth the price.

Speaking with GI International, Hirshberg said it’s up to Microsoft to “win the value argument,” but for now, the “win goes” to Sony for it’s lower price.

“If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100% always prefer the lower price,” he said. “I think from a first impression standpoint the win goes to Sony, at least as it relates to pricing. Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.

“I feel they have to show why that’s a good thing and why it’s worth the premium and deserves inclusion and why it’s something that gamers are going to come to really value and appreciate.

“It’s going to be a fun battle to watch, but I think they definitely have to win hearts and minds in terms of the value of it.”

Xbox One and PS4 are both due sometime in November.

Posted:
Related Forum: Xbox Forum

Source: http://www.vg247.com/2013/06/26/microsoft-needs-to-win-the-value-argument-over-499-xbox-one/

Comments

"Microsoft needs to “win the value argument,” over $499 Xbox One" :: Login/Create an Account :: 77 comments

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YurPosted:

Origamo I definitely agree with him. Most people will choose the PS4 because Xbox is too expensive.


Yeah, i agree

bigchukkaPosted:

Im still waiting to see what Microsoft has that's new info. I want to buy the Xbox but PS4 is looking good.

OrigamoPosted:

I definitely agree with him. Most people will choose the PS4 because Xbox is too expensive.

BxnHPosted:

kingcee i think they could care less they probably think people buy 600$ i phones they can afford this


iPhones are worth it, xbox one is not.

Syke2013Posted:

RyanWilliams1995 Bollllocks price. Fucccck kinect


Shut up Then.

The Kinect isnt gonna walk up to you when your sleeping and tickle your leg's kid!(Come On)

Be Legit! Or maybe Obama's watching you and masterbating? Could Be a Possiblility (Oh God))

kingceePosted:

i think they could care less they probably think people buy 600$ i phones they can afford this

RyanWilliams1995Posted:

Bollllocks price. Fucccck kinect