Microsoft Responds to Xbox One Petition to bring back DRM

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Xbox One chief product officer Marc Whitten has responded to the recent fan petition asking Microsoft to re-reverse their Xbox One policies. In an interview with IGN, Whitten lamented Microsoft’s back-and-forth messaging since May, admitting that the company still has a lot to work on when it comes to communicating with consumers.

“I think it’s pretty simple. We’ve got to just talk more, get people understanding what our system is,” Whitten told IGN. “The thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed.”

“The number one thing I want to do is I want to get the product out, because people are going to use it and obviously a lot of this is more evident, but certainly what I want to do right is now is talk more about how we thought about these features,” he continued. “How we thought about how Xbox Live works, how digital works. I see people feeling like we’ve moved away from digital, when certainly I don’t believe that’s the case. I believe we’ve added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature. And I understand people see things like Family Sharing and they’re like, ‘Wow, I was really looking forward to that,’ which is more of an engineering reality time frame type-thing.”

As far as the petition, Whitten believes that kind of response is directly related to Microsoft’s recent ability to communicate its policies.

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

“What it tells me is we need to do more work to talk about what we’re doing because I think that we did something different than maybe how people are perceiving it,” he said. “When I read some of the things like that petition, from my perspective we took a lot of the feedback and, while Xbox One is built to be digital native, to have this amazing online experience, we realized people wanted some choice. They wanted what I like to call a bridge, sort of how they think about the world today using more digital stuff. What we did, we added to what the console can do by providing physical and offline modes in the console. It isn’t about moving away from what that digital vision is for the platform. It’s about adding that choice. Frankly, I think we need to just do more to let people see how the console works, what they’re going to be able to do for it. I think a lot of the things they’re wishing for are frankly there.”

On the subject of the removed Family Sharing feature, we asked Whitten if any kind of road map is in place to restore the ability to share your digital library with family and friends.

“If it’s something that people are really excited about and want, we’re going to make sure that we find the right way to bring it back,” Whitten said. “A ‘road map’ sort of implies more like ‘on date X it’s back’ than I think exists, but we believe really strongly in how you build a great experience on Xbox One for me as an individual, but also for my family. Family Sharing is a great example of how you do that with content. I think you’re going to see us, both with examples like that and with other things, keep pushing on how that’s something great. An example is some of the stuff we’re doing with what we announced around Gold, where other people in the house get the advantages of Gold when I’m a Gold member. You’re going to see us continue to push in those areas.”

Posted:
Related Forum: Xbox Forum

Source: http://uk.ign.com/articles/2013/07/12/microsoft-shame-on-us-for-xbox-one-messaging

Comments

"Microsoft Responds to Xbox One Petition to bring back DRM" :: Login/Create an Account :: 214 comments

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IlIuminatiPosted:

RATF
iJarH3ad
skathe665
AAmbitionsIsBack
jreppt
AAmbitionsIsBack
Anticipate DRM is not the way forward if i was honest


DRM is not the way forward? So basically you're saying you want to buy a console that hasn't changed at all really? Good thing your parents are spending their money on something stupid. People don't understand that DRM is GOOOD..


How the hell is DRM good????


It's improving the console a lot!! Without it, the Xbox one is pointless. Please tell me a couple ways on how its bad and none of that 24 hr bull **** because that all i hear.


Well, with this being the site that it is, I'm sure most people will be doing some type of modding once it becomes available. Knowing that you must always be ready for a ban. If your account is banned, then every copy of your game is rendered useless. This is assuming that they would all be digital. I've not been banned (yet), but I always kind of expect it. So I don't know if you can still access your download history if you are, but if you can't then you would never be able to download said games again without re-purchasing them.



AAmbitionsIsBack, you must be PlayStation fan, DRM is dangerous for Microsoft because they restrict so many rules. The less freedom we have on xbox, the more Microsoft make money.. DRM is taking way to far, PERIOD. I'll praying for you sir.


why don't people understand this? it's not rocket science. The DRM will not be back due to the fact that when they took it off more sales started popping up therefore resulting in Gamestop and Amazon selling out.


DRM makes the system more unique. But it has its downsides

ztron369Posted:

Oh god, people bitched about the DRM being there. Now there's no DRM and people bitch that it ISN'T there. And NOW people are bitching about the people bitching about the DRM being gone and the people bitching that its gone are bitching to the other bitching people to stop bitching. I wonder if anybody remembers that the xbox one was in position to rape our wallets, and NOT in a good way like steam sale wise."Oh but Microsoft has changed! Their giving us free games for our gold memberships!" yay a **** tower defense game thats two years old instead of halo 3 like they **** stated! Meanwhile ps3 users are getting bf3 for their ps+ memberships.

RuinsPosted:

iJarH3ad
skathe665
AAmbitionsIsBack
jreppt
AAmbitionsIsBack
Anticipate DRM is not the way forward if i was honest


DRM is not the way forward? So basically you're saying you want to buy a console that hasn't changed at all really? Good thing your parents are spending their money on something stupid. People don't understand that DRM is GOOOD..


How the hell is DRM good????


It's improving the console a lot!! Without it, the Xbox one is pointless. Please tell me a couple ways on how its bad and none of that 24 hr bull **** because that all i hear.


Well, with this being the site that it is, I'm sure most people will be doing some type of modding once it becomes available. Knowing that you must always be ready for a ban. If your account is banned, then every copy of your game is rendered useless. This is assuming that they would all be digital. I've not been banned (yet), but I always kind of expect it. So I don't know if you can still access your download history if you are, but if you can't then you would never be able to download said games again without re-purchasing them.



AAmbitionsIsBack, you must be PlayStation fan, DRM is dangerous for Microsoft because they restrict so many rules. The less freedom we have on xbox, the more Microsoft make money.. DRM is taking way to far, PERIOD. I'll praying for you sir.


why don't people understand this? it's not rocket science. The DRM will not be back due to the fact that when they took it off more sales started popping up therefore resulting in Gamestop and Amazon selling out.

BuxtyyyyPosted:

iJarH3ad
skathe665
AAmbitionsIsBack
jreppt
AAmbitionsIsBack
Anticipate DRM is not the way forward if i was honest


DRM is not the way forward? So basically you're saying you want to buy a console that hasn't changed at all really? Good thing your parents are spending their money on something stupid. People don't understand that DRM is GOOOD..


How the hell is DRM good????


It's improving the console a lot!! Without it, the Xbox one is pointless. Please tell me a couple ways on how its bad and none of that 24 hr bull **** because that all i hear.


Well, with this being the site that it is, I'm sure most people will be doing some type of modding once it becomes available. Knowing that you must always be ready for a ban. If your account is banned, then every copy of your game is rendered useless. This is assuming that they would all be digital. I've not been banned (yet), but I always kind of expect it. So I don't know if you can still access your download history if you are, but if you can't then you would never be able to download said games again without re-purchasing them.



AAmbitionsIsBack, you must be PlayStation fan, DRM is dangerous for Microsoft because they restrict so many rules. The less freedom we have on xbox, the more Microsoft make money.. DRM is taking way to far, PERIOD. I'll praying for you sir.


DRM is an attempt at making the console based on a store like Steam. People pay the same cash for games but devs get more money. Then sales can be held and games can become cheaper and better.

iJarH3adPosted:

skathe665
AAmbitionsIsBack
jreppt
AAmbitionsIsBack
Anticipate DRM is not the way forward if i was honest


DRM is not the way forward? So basically you're saying you want to buy a console that hasn't changed at all really? Good thing your parents are spending their money on something stupid. People don't understand that DRM is GOOOD..


How the hell is DRM good????


It's improving the console a lot!! Without it, the Xbox one is pointless. Please tell me a couple ways on how its bad and none of that 24 hr bull **** because that all i hear.


Well, with this being the site that it is, I'm sure most people will be doing some type of modding once it becomes available. Knowing that you must always be ready for a ban. If your account is banned, then every copy of your game is rendered useless. This is assuming that they would all be digital. I've not been banned (yet), but I always kind of expect it. So I don't know if you can still access your download history if you are, but if you can't then you would never be able to download said games again without re-purchasing them.



AAmbitionsIsBack, you must be PlayStation fan, DRM is dangerous for Microsoft because they restrict so many rules. The less freedom we have on xbox, the more Microsoft make money.. DRM is taking way to far, PERIOD. I'll praying for you sir.

RuinsPosted:

Danimals the console isnt changing at all. pointless if you ask me. waste of money.


you have clearly not done your research

skathe665Posted:

AAmbitionsIsBack
jreppt
AAmbitionsIsBack
Anticipate DRM is not the way forward if i was honest


DRM is not the way forward? So basically you're saying you want to buy a console that hasn't changed at all really? Good thing your parents are spending their money on something stupid. People don't understand that DRM is GOOOD..


How the hell is DRM good????


It's improving the console a lot!! Without it, the Xbox one is pointless. Please tell me a couple ways on how its bad and none of that 24 hr bull **** because that all i hear.


Well, with this being the site that it is, I'm sure most people will be doing some type of modding once it becomes available. Knowing that you must always be ready for a ban. If your account is banned, then every copy of your game is rendered useless. This is assuming that they would all be digital. I've not been banned (yet), but I always kind of expect it. So I don't know if you can still access your download history if you are, but if you can't then you would never be able to download said games again without re-purchasing them.

RuinsPosted:

-Live Sounds like they will be brining back DRM soon after the console's launch.


if they see a decrease in sales revenue then yes they will put it on

EmpyreanPosted:

And then they will be back to no one wanted to buy it even though not a lot of people want to anyway

DanimalsPosted:

the console isnt changing at all. pointless if you ask me. waste of money.