Sony discusses free marketing, optional feedback for PS4 indie devs

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Anyone can develop and self-publish a game on PS4, but Sony will only offer promotional support to the best games.

That's according to Sony Computer Entertainment Europe's senior account manager Agostino Simonetta, who recently outlined the process behind self-publishing a title on the new console.

Simonetta told Develop attendees, via Gamasutra, that indie devs will be in full control of their games on PS4, from release date to marketing.

Sony will work with developers to 'discuss' methods of promotion for their games but, Simonetta noted, developers cannot automatically expect Sony to promote their games on the PlayStation Store or via other social media channels. "It depends on the objective quality of your title," said Simonetta, adding that Sony will reserve its promo efforts for the titles that deserve it most.

According to Simonetta, the submission process should only take a week before a project will be ready to ship, at which point you can choose a release date and commence marketing.

Interestingly, Simonetta said that during the submission process developers are able to 'opt-in' for feedback from Sony's testers. Feedback is not mandatory, nor is there a requirement to act upon it if a developer requests it. But the prospect of receiving game design advice from a major platform holder will appear particularly attractive to inexperienced devs.

Sony has made an aggressive push to appeal to indie developers for PS4 game production, touting the console's intuitive development environment and the openness of its revised digital publishing model.

Posted:
Related Forum: PlayStation Forum

Source: http://www.computerandvideogames.com/419210/sony-discusses-free-marketing-optional-feedback-for-ps4-indie-devs/

Comments

"Sony discusses free marketing, optional feedback for PS4 indie devs" :: Login/Create an Account :: 28 comments

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IlIuminatiPosted:

RATF i never play indie games


I only play some. Like White Noise Online

RuinsPosted:

i never play indie games

RaitoKunRyukPosted:

Diffucult
Shrill
SAGE Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox


I dont understand what you just said.


Yeah , i didn't understand him either lol


Allow me to add come commas.

"Whatever, good idea, Xbox is losing for some reason, PS4 is getting like, 'Wtf, stupid Xbox.'"

KatsumiPosted:

Whirl
-Wub I'm glad indie dev's and Sony is getting along.


Yeah it is can't wait to see the indie games of ps4


Hopefully there will be some pretty good indie games brought out into the market because of this. I believe that Sony Computer Entertainment is defiantly changing for the better

KatsumiPosted:

SAGE Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox


I have decoded this to the best of my ability

1. Whatever, This is a good idea. The Xbox is loosing and for some reason the PS4 is getting more sales. Like what? Stupid Xbox.

DiffucultPosted:

Shrill
SAGE Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox


I dont understand what you just said.


Yeah , i didn't understand him either lol

ShrillPosted:

SAGE Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox


I dont understand what you just said.

RuinsPosted:

Diffucult
Whirl
-Wub I'm glad indie dev's and Sony is getting along.


Yeah it is can't wait to see the indie games of ps4


Yeah , it's suppose to be a totally Different HD and everything , Game Start Ups and Profiles :D I think it will be amazing!


yh it should be good

RuinsPosted:

SAGE Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox


what do you mean?

AlbericiPosted:

Whatever good idea xbox is loosing for some reason ps4 is getting like wtf stupid xbox