Sony discusses free marketing, optional feedback for PS4 indie devs

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Anyone can develop and self-publish a game on PS4, but Sony will only offer promotional support to the best games.

That's according to Sony Computer Entertainment Europe's senior account manager Agostino Simonetta, who recently outlined the process behind self-publishing a title on the new console.

Simonetta told Develop attendees, via Gamasutra, that indie devs will be in full control of their games on PS4, from release date to marketing.

Sony will work with developers to 'discuss' methods of promotion for their games but, Simonetta noted, developers cannot automatically expect Sony to promote their games on the PlayStation Store or via other social media channels. "It depends on the objective quality of your title," said Simonetta, adding that Sony will reserve its promo efforts for the titles that deserve it most.

According to Simonetta, the submission process should only take a week before a project will be ready to ship, at which point you can choose a release date and commence marketing.

Interestingly, Simonetta said that during the submission process developers are able to 'opt-in' for feedback from Sony's testers. Feedback is not mandatory, nor is there a requirement to act upon it if a developer requests it. But the prospect of receiving game design advice from a major platform holder will appear particularly attractive to inexperienced devs.

Sony has made an aggressive push to appeal to indie developers for PS4 game production, touting the console's intuitive development environment and the openness of its revised digital publishing model.

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Related Forum: PlayStation Forum

Source: http://www.computerandvideogames.com/419210/sony-discusses-free-marketing-optional-feedback-for-ps4-indie-devs/

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DiffucultPosted:

Whirl
-Wub I'm glad indie dev's and Sony is getting along.


Yeah it is can't wait to see the indie games of ps4


Yeah , it's suppose to be a totally Different HD and everything , Game Start Ups and Profiles :D I think it will be amazing!

WeaksaucePosted:

-Wub I'm glad indie dev's and Sony is getting along.


Yeah it is can't wait to see the indie games of ps4

WubsPosted:

I'm glad indie dev's and Sony is getting along.

TrevorPosted:

this will be great for indie devs

MaggardoPosted:

That is good to hear for some indie developers.

bigchukkaPosted:

Leap Honestly i wont get the PS4 but it looks like an amazing console compared to the xbox one.


Yeah i prefer it in a way but mates are staying with Xbox. I don't plan on sticking with consoles to long into the next gens life anyway so i wont need the "better performing console".
I know it's wasting money if im planing to go to PC but i want to save for a really good one straight up.

WageringPosted:

Well that's good to hear for new developers.

LeapPosted:

Honestly i wont get the PS4 but it looks like an amazing console compared to the xbox one.