Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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MonokumaPosted:

Hope it becomes what they say it will

CokesPosted:

I could see it becoming similar to Halo.

HaloPosted:

generalhunter Wonder if they MILK it and make it come out yearly like COD


I know Bungie wouldn't do something like that, plus they would probably need more time to work on their game, one year isn't enough.

TollPosted:

Sounds like a good new series I guess I will add this one to the list. To bad all new games are so expensive.

SgTMadkid96Posted:

generalhunter
Nujabes
generalhunter Wonder if they MILK it and make it come out yearly like COD


Destiny doesn't seem like a game that would have a part two for it although I could be absolutely wrong.


Money talks why do you think there's a new COD every year even though it's the same recycled garbage as last years


I think it would be kind of hard to come out with a huge open world game yearly though.

MaggardoPosted:

I say Destiny could be a billion dollar franchise. I will definitely be getting it. Its number 2 on my list, right behind GTA V! :D

-CPPosted:

I agree, this will become huge!

Vex-Posted:

I don't doubt it at all but I don't like how Activision is involved in the game. They ruined blizzards games and I hope they don't do the same with bungie's.

SoftaPosted:

Bungie and Rockstar Games Have always been the best game developers

-XboxOne-Posted:

I hope bungie makes this as good as halo :D


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