Destiny 'potentially a billion dollar franchise', says Activision boss

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Bungie's first post-Halo game Destiny has the potential to become Activision's third billion dollar franchise.

That's according to Activision Publishing boss Eric Hirshberg, who says the persistent online shooter looks set to join Call of Duty and Skylanders as a billion dollar IP for the publisher.

"We strongly believe we are on pace to set the all-time pre-order record for a new IP," said an upbeat Hirshberg during an Activision Blizzard earnings call today.

"Based on what we've seen we believe that Destiny has the potential to become the third active billion dollar franchise in the Activision Publishing portfolio," he added.

Destiny is developer Bungie's first game since it parted ways with Microsoft and the Halo franchise it created, and partnered with Activision. Hirshberg, has said previously that the new shooter is "probably one of the biggest investments in a new IP that's ever been made in this industry".

The Destiny release date has been pencilled in for 'early 2014' on PS4, PS3, Xbox 360 and Xbox One.

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Related Forum: Gaming Discussion

Source: http://www.computerandvideogames.com/422182/destiny-potentially-a-billion-dollar-franchise-says-activision-boss/

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"Destiny 'potentially a billion dollar franchise', says Activision boss" :: Login/Create an Account :: 106 comments

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DiniPosted:

Wow, graphics :3 and can't wait to play through it

NirelandPosted:

Can't wait to play this, should be good

FidPosted:

This game is going to be great I can tell just by that picture! Can't wait to get it.

BorifyPosted:

Carbvn
Ranzee The picture looks a bit like Borderlands 2. But blizzard do very well in there games might give it a try.


I see what you mean, it does look like it a little, without the cel shading.


Haha it actually does look like it a little just way more real.

BorifyPosted:

ShadowBoltDashie Wouldn't doubt it at all. I've heard a lot about Destiny and some people seem really excited for it. I'm sure they'll become a billion dollar franchise rather quick.


This game seems like it has alot of potential so I wouldn't doubt it.

1017GloGangPosted:

Ranzee The picture looks a bit like Borderlands 2. But blizzard do very well in there games might give it a try.


I see what you mean, it does look like it a little, without the cel shading.

ImNotPhlegmAnymoreOKPosted:

Considering that Bungie is making this, I wouldn't doubt it. I would go on Halo 3 all day without getting bored. This game looks awesome, and Bungie makes it look even better.

LWRPosted:

The picture looks a bit like Borderlands 2. But blizzard do very well in there games might give it a try.

TaigaAisakaPosted:

Wouldn't doubt it at all. I've heard a lot about Destiny and some people seem really excited for it. I'm sure they'll become a billion dollar franchise rather quick.

MortarPosted:

I wouldn't be surprised, Destiny looks like it will be an amazing game. I am looking forward to the release, hopefully midnight launch events will take place for it.


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