Sony is looking to pump life back into the Vita by dropping the flagging portable's price to $199 in the US and €199 in Europe, down from its launch tag of $250/300. The company announced the cut at its Gamescom press conference, and it comes after the portable's drop in Japan to ¥19,980 (around $204) earlier this year. Sony Europe CEO Jim Ryan also noted that "signifiant reductions of the price of PS Vita memory cards in both regions" are coming.

Sony shifted 7 million Vitas and PSPs in the company's last fiscal year (April 2012-March 2013), and predicts that figure to drop to 5 million in the fiscal year ending March 2014. Sony must hope a price drop, along with the Vita's connectivity with PS4, will help boost the portable's sluggish sales.

Posted: Aug 20, 2013 12:56 pm
Related Forum: PlayStation Forum

Source: http://www.joystiq.com/2013/08/20/vita-price-cut-to-199-in-us-199-in-europe/