Wii U’s struggling sales have nothing to do with the console’s name

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Nintendo of America president Reggie Fils-Aime doesn’t think Wii U’s struggling sales can be attributed to its name, but to the lack of steady game releases – something Nintendo has admitted time and time again over the last few months.

Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.

“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”

“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’

“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”

Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.

Posted:
Related Forum: Gaming Discussion

Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/

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"Wii U’s struggling sales have nothing to do with the console’s name" :: Login/Create an Account :: 68 comments

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SeemPosted:

It's that they are making unessary amount's of console's

Dr-JPosted:

Zeff I personally think Xbox One is a dumb name, Yet i will still purchase it.


It's better than the WiiU. The Xbox one is good because its an Xbox and has everything in one. Gaming,entertainment,ecr

ZeffPosted:

I personally think Xbox One is a dumb name, Yet i will still purchase it.

xPollutionZxPosted:

considering getting one for Zelda wind Waker just need to release some Pokemon, Mario and Zelda and it mine

MultitaskPosted:

Impossibility the name is still ugly though


the name is not the problem the console itself is the problem.

CyimkingPosted:

Nintendo is for young kids. Until they change that, it will continue to suffer since young kids are moving towards the xbox and ps.

KatsumiPosted:

slapshot101
Katsumi
Lightyear It has to do with the lack of quality.


Pretty much, the specifications are way behind standard and the components included are not of very good quality either.
I agree this "supposed" next gen console has the same processing power as the 360 and PS3. Also who would ever think that the this name was the reason that the console was failing, there were so many other thing that I could think of that was the reason they were failing.


Actually, the specifications on the Wii U are lower then that of the Xbox 360. Sure, there are other reasons the console is failing also, such as the lack of quality titles available to the console, the poor marketing from Nintendo, hype over the next generation console releases near the end of the year, compatibility issues and low consumer interest due to all of the bad publicity that the console has been getting. Nintendo really need to fix the Wii U or just give up on it in general.

LWTPosted:

thx for the info. much appreciated.
//LWT

slapshot101Posted:

Katsumi
Lightyear It has to do with the lack of quality.


Pretty much, the specifications are way behind standard and the components included are not of very good quality either.
I agree this "supposed" next gen console has the same processing power as the 360 and PS3. Also who would ever think that the this name was the reason that the console was failing, there were so many other thing that I could think of that was the reason they were failing.

KatsumiPosted:

Lightyear It has to do with the lack of quality.


Pretty much, the specifications are way behind standard and the components included are not of very good quality either.


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