Wii U’s struggling sales have nothing to do with the console’s name

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Nintendo of America president Reggie Fils-Aime doesn’t think Wii U’s struggling sales can be attributed to its name, but to the lack of steady game releases – something Nintendo has admitted time and time again over the last few months.

Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.

“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”

“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’

“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”

Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.

Posted:
Related Forum: Gaming Discussion

Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/

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"Wii U’s struggling sales have nothing to do with the console’s name" :: Login/Create an Account :: 68 comments

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MentalistPosted:

Impossibility the name is still ugly though


I couldn't care less about the name.

If the console is good its good, and vice versa.

MentalistPosted:

It has to do with the lack of quality.

ImpossibilityPosted:

the name is still ugly though

I-DA-KINGPosted:

The wii is struggliing because they took way to long to release another & people used to only buy those for kids now people can just use an ipad or iphone to play games, My 4 year old brother knows how to unlock my dad's & my phone & get to his games

KatsumiPosted:

JPEG Wii is struggling because there are so much more advanced consoles and for me, Wii is like place for "goofing around" and playing Mario Kart.


The Wii U simply brings nothing innovative to the table, i don't see the benefit in owning a Wii U over lets say.. an Xbox 360

JPEGPosted:

Wii is struggling because there are so much more advanced consoles and for me, Wii is like place for "goofing around" and playing Mario Kart.

GossipPosted:

Cant compete with Xbox or Playstation thats why the sales are bad.

BLUELIGHTINGPosted:

Ninetendo are not gonna have another big hit console .... they may aswell call it quits GAME OVER NOW!!

KatsumiPosted:

Boar
var
KeepIt100
lel
Wagering Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.


I don't buy something for a title, I buy for the quality of the product.


Don't be stupid. He isn't saying people are buying it for the name. When most people hear Wii U, they don't think of a new console. They think of a variation of the original Wii. Like a Xbox Slim. If they would of named it the Revolution people would of known it was a new console.


I agree. They would have named it something that does not have to do with WII


Even then the console would have gotten bad reviews, its not a good console to begin with, renaming it might help a little but not a lot.


It really isn't. The Specifications and Controls are disappointing to say the least. It's not the name or the price that's letting it down.. It's literally everything else.

BoarPosted:

var
KeepIt100
lel
Wagering Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.


I don't buy something for a title, I buy for the quality of the product.


Don't be stupid. He isn't saying people are buying it for the name. When most people hear Wii U, they don't think of a new console. They think of a variation of the original Wii. Like a Xbox Slim. If they would of named it the Revolution people would of known it was a new console.


I agree. They would have named it something that does not have to do with WII


Even then the console would have gotten bad reviews, its not a good console to begin with, renaming it might help a little but not a lot.


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