Wii U’s struggling sales have nothing to do with the console’s name

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Nintendo of America president Reggie Fils-Aime doesn’t think Wii U’s struggling sales can be attributed to its name, but to the lack of steady game releases – something Nintendo has admitted time and time again over the last few months.

Speaking with Kotaku, Fils-Aime said the fact Wii U has sold 1.5 million units – half of what Wii sold in the states during the same release period – has nothing to do with consumer confusion.

“The challenges we’re facing with Wii U are not issues of the name,” Fils-Aime said. “The issue is the lack of a steady rate of software launches to motivate the consumer to drive buzz and engagement and to highlight the wide variety of uses of the GamePad. That’s the issue.”

“The consumer understands that we have a new system. But the consumer is saying: ‘What am I going to play? And what am I going to play that’s a new and unique and compelling experience vs. what I can do today, whether it’s on the Wii or any other system?’

“And that’s why experiences like Pikmin 3, like Wonderful 101, like Zelda Wind Waker HD, with the off-TV play, experiences like Super Mario 3D World—that’s why it’s critical that we launch those, have consumers experience them in malls across the country, which we’ll be doing. It’s critical that the consumer see for themselves the range and breadth of compelling software for the system.”

Hopefully the $50 Wii U Deluxe model price drop and Q4 2013 release slate announced yesterday will help the company move more systems.

Posted:
Related Forum: Gaming Discussion

Source: http://www.vg247.com/2013/08/29/nintendo-of-america-president-reggie-fils-aime-doesnt-think-wii-us-struggling-sales-can-be-attributed-to-its-name/

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"Wii U’s struggling sales have nothing to do with the console’s name" :: Login/Create an Account :: 68 comments

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BoarPosted:

Miss I the 3DS is keeping them alive haha.


Well that and the DS, the 2DS they are making is just another mistake..

BoarPosted:

It is the games, there is;
A) Not enough games
B) Not good enough games
C) Hard to play games on it

The overall console was a mistake in my opinion.

Dr-PonyfilePosted:

The device itself is not that bad I have used one myself, It's just that Sony and Xbox have a hell of lot more IP's and better consoles for a cheaper price and the economy is tight. As others have said the 3DS Is keeping them alive.

Evo8Posted:

I the 3DS is keeping them alive haha.

CutPosted:

Nintendo is getting killed by the Xbox and Sony consoles.
For example, the Wii is pretty much killed by the Kinect from Xbox and it is cheaper.

KurumuPosted:

Jack-Wills Perhaps the name, perhaps the fact its a awful device.


Do you even own one? If not then I don't see how you can call it a awful device. The console as a concept is a great idea, and the console itself is not bad it just isn't up to par with things spec wise, which is a shame. Also the console feels clunky when playing, but it isn't awful, just not the best.

BxnHPosted:

Perhaps the name, perhaps the fact its a awful device.

MonokumaPosted:

I disagree, I think the name is somewhat making the console fail

IlIuminatiPosted:

KeepIt100
lel
Wagering Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.


I don't buy something for a title, I buy for the quality of the product.


Don't be stupid. He isn't saying people are buying it for the name. When most people hear Wii U, they don't think of a new console. They think of a variation of the original Wii. Like a Xbox Slim. If they would of named it the Revolution people would of known it was a new console.


I agree. They would have named it something that does not have to do with WII

KeepIt100Posted:

lel
Wagering Well maybe if it had a different name it would sell better...The Wii was supposed to be called the Revolution.


I don't buy something for a title, I buy for the quality of the product.


Don't be stupid. He isn't saying people are buying it for the name. When most people hear Wii U, they don't think of a new console. They think of a variation of the original Wii. Like a Xbox Slim. If they would of named it the Revolution people would of known it was a new console.


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